Given the Renewable Energy bus's main customers are college students, there will be heavy marketing towards them and things they care about like saving the environment with a more effiecient way of reducing air pollution. Hydro power energy reduces GHG by approximately 95% when compared with coal. However, this type of energy could be location specific as well and cost more to fill up. A significant opportunity of our company is it can be started and stopped at any time and modular in nature. One of our threats is the effect on biodiversity and other competing renewable energy sources like the Tesla.Â