The Princess And Frog

The Princess and the Frog is a 2009 American animated musical romantic fantasy comedy film produced by Walt Disney Animation Studios and released by Walt Disney Pictures. It is inspired in part by the 2002 novel The Frog Princess by E. D. Baker, which in turn is based on the German folk tale "The Frog Prince" as collected by the Brothers Grimm. The film was directed by John Musker and Ron Clements and produced by Peter Del Vecho, from a screenplay that Clements and Musker co-wrote with Rob Edwards. The directors also co-wrote the story with the writing team of Greg Erb and Jason Oremland. The film stars the voices of Anika Noni Rose, Bruno Campos, Michael-Leon Wooley, Jim Cummings, Jennifer Cody, John Goodman, Keith David, Peter Bartlett, Jenifer Lewis, Oprah Winfrey, and Terrence Howard. Set in New Orleans during the 1920s, the film tells the story of a hardworking waitress named Tiana who dreams of opening her own restaurant. After kissing a prince who has been turned into a frog by an evil witch doctor, Tiana becomes a frog herself and must find a way to turn back into a human before it is too late.

Naveen, the arrogant prince of Maldonia, arrives in New Orleans. His parents have cut him off from the family fortune, so he intends to marry Charlotte La Bouff, Tiana's best friend. Charlotte's father, wealthy Eli "Big Daddy" La Bouff, hosts a masquerade ball in Naveen's honor, for which Charlotte hires Tiana to make beignets, paying her enough to buy a dilapidated mill to convert into her dream restaurant. Naveen and his valet, Lawrence, encounter Dr. Facilier, a voodoo witch doctor. Facilier transforms Naveen into a frog and transforms Lawrence into Naveen's doppelganger, using a voodoo talisman containing Naveen's blood. Facilier intends for the disguised Lawrence to marry Charlotte, then to kill her father with a voodoo doll so he can gain the La Bouff fortune.

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At the ball, Tiana learns she has been outbid for the mill; she becomes despondent. Tiana then meets Naveen in frog form. Believing Tiana is a princess, Naveen asks for her to kiss him to break Facilier's spell. Tiana reluctantly agrees after Naveen promises to finance her restaurant. However, because Tiana is not a princess, she is transformed into a frog as well. The two are chased into a nearby bayou, where they meet an alligator named Louis. After informing Louis they are actually humans under a voodoo spell, he tells them of Mama Odie, another voodoo practitioner who lives in the bayou. Naveen manipulates Louis into taking him and Tiana to see Mama Odie.

Mama Odie tells Naveen the spell can only be broken with a princess's kiss. Tiana realizes that since Big Daddy has been crowned Mardi Gras king, Charlotte will be a princess until midnight. The group hitches a ride on a paddle steamer back to New Orleans, during which Naveen tells Ray about his love for Tiana and plans to propose marriage to her. After talking to Tiana, Naveen selflessly decides against proposing, since transforming him and Tiana into humans and financing Tiana's restaurant is contingent on him kissing and marrying Charlotte. The shadow demons capture Naveen and bring him to Facilier, who uses his blood to replenish the talisman. After Ray tells Tiana of Naveen's love for her, Tiana heads to the Mardi Gras parade to find Naveen, only to see the disguised Lawrence marrying Charlotte. Heartbroken, Tiana flees the scene.

Ray rescues the real Naveen and steals the talisman, which he gives to Tiana before Facilier mortally wounds him. Facilier offers to make Tiana's dream come true in exchange for the talisman. Realizing that she would be dishonoring her father by accepting, Tiana destroys the talisman. With Facilier's plan foiled, the voodoo spirits drag him into their world for failing to pay back his debt. After Lawrence is arrested, Tiana reveals her love to Naveen. Charlotte is moved by this and agrees to kiss Naveen so he and Tiana can be human together, but as the clock strikes midnight, Charlotte is no longer a princess, so Tiana and Naveen remain frogs. Ray dies shortly thereafter and is reincarnated as a star. Tiana and Naveen are married by Mama Odie, and since doing so makes Tiana a princess, both are restored to human form. They later return to New Orleans to legally marry and open Tiana's restaurant.

The film's story began development by merging two projects in development at Disney and Pixar at the time, both based around "The Frog Prince" fairy tale.[9][15] One of the projects was based on E. D. Baker's The Frog Princess, in which the story's heroine (Princess Emma) kisses a prince turned frog (Prince Eadric), only to become a frog herself.[15] The other was based on Ralph Eggleston's pitch of The Frog Prince set in gangster-era Chicago.[18] Jorgen Klubien separately claimed that a story he was developing at Pixar tentatively titled The Spirit of New Orleans served as inspiration for the film.[19] The Princess and the Frog returns to the musical film format used in many of the previously successful Disney animated films, with a style Musker and Clements declared, like with Aladdin and The Little Mermaid, had inspiration from Golden Age Disney features such as Cinderella (1950).[20]

During Disney's 2007 shareholder meeting, Newman and the Dirty Dozen Brass Band performed the film's opening number, "Down in New Orleans", with famous New Orleans singer Dr. John singing, while slides of pre-production art from the film played on a screen.[22] Other songs in the film include "Almost There" (a solo for Tiana), "Dig a Little Deeper" (a song for Mama Odie), "When We're Human" (a song for Louis, Tiana and Naveen [as frogs]), "Friends on the Other Side" (a solo for Doctor Facilier), and "Gonna Take You There" and "Ma Belle Evangeline" (two solos for Ray).[22] Newman composed, arranged, and conducted the music for the film, a mixture of jazz, zydeco, blues, and gospel styles performed by the voice cast members for the respective characters, while R&B singer-songwriter Ne-Yo wrote and performed the end title song, "Never Knew I Needed", an R&B love song referring to the romance between the film's two main characters, Tiana and Naveen. Supported by a music video by Melina, "Never Knew I Needed" was issued to radio outlets as a commercial single from the Princess and the Frog soundtrack.[48]

The Princess and the Frog was supported by a wide array of merchandise leading up to and following the film's release. Although Disney's main marketing push was not set to begin until November 2009, positive word-of-mouth promotion created demand for merchandise well in advance of the film.[55] Princess Tiana costumes were selling out prior to Halloween 2009, and a gift set of Tiana-themed hair-care products from Carol's Daughter sold out in seven hours on the company's website.[55] Other planned merchandise includes a cookbook for children and even a wedding gown.[55] Princess Tiana was also featured a few months before the release in the Disney on Ice: Let's Celebrate! show.[56] The film itself was promoted through advertisements, including one from GEICO where Naveen, as a frog, converses with the company's gecko mascot.[57]

Justin Chang of Variety was less receptive, stating "this long-anticipated throwback to a venerable house style never comes within kissing distance of the studio's former glory".[80] Joe Neumaier of the New York Daily News gave the film three stars out of five stars while saying "The Princess and the Frog breaks the color barrier for Disney princesses, but is a throwback to traditional animation and her story is a retread".[81] Village Voice's Scott Foundas found that "the movie as a whole never approaches the wit, cleverness, and storytelling brio of the studio's early-1990s animation renaissance (Beauty and the Beast, The Lion King) or pretty much anything by Pixar".[82] Betsy Sharkey, formerly of the Los Angeles Times, gave the film a positive review claiming: "With The Princess and the Frog they've gotten just about everything right. The dialogue is fresh-prince clever, the themes are ageless, the rhythms are riotous and the return to a primal animation style is beautifully executed."[83]

Chicago Sun-Times film critic Roger Ebert gave the film three out of four stars and admired Disney's step back to traditional animation, writing, "No 3-D! No glasses! No extra ticket charge! No frantic frenzies of meaningless action! And ... good gravy! A story! Characters! A plot! This is what classic animation once was like!", but stated that the film "inspires memories of Disney's Golden Age it doesn't quite live up to, as I've said, but it's spritely and high-spirited, and will allow kids to enjoy it without visually assaulting them."[84] S. Jhoanna Robledo of Common Sense Media gave the film three out of five stars, writing, "First African-American Disney princess is a good role model".[85] Saint Bryan of KING 5 Seattle praised the film and called it "The Best Disney Movie Since The Lion King".[86]

Looking back on the experience four years later, Catmull stated that Disney had made a "serious mistake" in the process of marketing and releasing the film.[112] Walt Disney Studios' marketing department had warned Disney Animation that the word "princess" in the title "would lead moviegoers to think that the film was for girls only," but the animation studio's management insisted on keeping the "princess" title because they believed that the film's quality and hand-drawn animation would bring in all quadrants anyway.[112] In Catmull's words, this belief "was our own version of a stupid pill."[112] The marketing department turned out to be correct in their prediction that many moviegoers would and did avoid the film because they thought it was "for little girls only."[112] This was further compounded by the fact that the film opened a week before Avatar.[112] 9af72c28ce