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For most brands, a website is something that they create and only change every few weeks to update event schedule .
Most of the time, the content on their website is exactly the same as it was the day before, so there’s no real reason for fans to visit the site on a regular basis.But as an brand, you want your fans to go to your site as often as possible. It’s a simple rule of doing business online: people visiting your site more frequently will be exposed to your offers more often. And more exposure to offers like merch, tickets, and music usually results in more sales!Blog/News section on your site is a great way to update your site with fresh, new, and interesting content regularly to keep your fans coming back. Use your social media channels and email list to share your new posts, and your site traffic will instantly increase.
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