Our ultimate aim is to get people to do what we want. Again, whilst it can sound manipulative this article looks at the positive use of persuasion techniques. Plus, we list those that are practical, simple and can be used every day.
The list below is all the tools we have available to persuade someone and by choosing one, or a combination, we can change their behaviour. In essence, get that person to do what we want. I have included some influencing techniques too, where I believe they can be used short term. Plus, a few negotiation techniques, that I feel come under the persuasion umbrella too:
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A colleague of mine has the enjoyment factor. People like speaking with him, being with him, they like him. I realised a long time ago that I was never going to be this guy so I stopped trying to be him and started being me. Likeable, just perhaps not as likeable as him. The lesson here is that some of these persuasion techniques are not for us and that is OK. We need to be the very best version of ourselves and doing that means that we need to use the tools that we can use. Not those that others can use.
Re-framing is one of the tougher techniques of persuasion to get your head around. It involves re-framing what you are proposing in a way that appeals more seeing it from another perspective. A bit like the famous 6 or 9 image:
There are lots of ways to inspire people and many of these are covered by the other persuasion techniques listed. For example, storytelling, belief and pictures. This technique focuses on believing in them. Sharing with a person that you believe can achieve great things and then giving them the resources, freedom, and space to achieve much more.
Very close to please, yet different. The please persuasion technique is very simple and one that we use every day. The plea is led by a change in our tone and body language. Not usually our words. Someone pleading for you to do something is normally accompanied by their tone becoming drawn out and their body language more submissive. Maybe even them doing the praying hands.
Films, theatres and product launches tease us with their upcoming delights. Creating anticipation for their products. It is a powerful technique of persuasion to get people to do what they want. In this case, buy. We can do the same.
That said, in the right situation, you might use wearing people down, telling, or escalating (The latter, in a restaurant or calling a call centre). Just be aware that they are the negative side of persuasion and more of a blunt tool than a sharp tool.
Being able to identify what you use when you persuade people and what they use is a good step in learning how to persuade more effectively. Then, understanding the situational persuasion model will take you a further step forward. Knowing that you need to combine persuasion tools in order to get what you want from the biggest asks is the final step.
The challenge with becoming a powerful persuader is twofold; 1. Expanding your toolbox with one, two or 3 more techniques, and then, 2. selecting the right tools for the job, according to the situational persuasion model.
I'm not a social person. I want to learn more about manipulation and how to use it and need a good book for it, however I don't think my social skills are up to boot. What book should I read first? I've read the preface of T48LOP, HTWFAIP and Influence: The psychology of persuasion because I heard those books are good.
There is a technique in persuasion psychology know as 'reject then retreat'. Let me give you an example of how it works. Lets say you want to borrow $20 from your friend. That is not such a big deal, but you feel your odds of getting it are about 50/50. So this is what you do. You don't ask for $20, but rather you ask for $100 with the hopes/intentions of getting rejected. After the rejection, you then retreat to a smaller ask such as, "OK, then can I just have $20?' When you do this you subtly influence or manipulate the psychology of the person you are asking and your odds of getting the $20 is much higher than if you had just asked for that initially.
The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
Door in the face is the opposite of the previously mentioned persuasion technique. First, you ask for something huge they are not going to agree with, then ask for something contrastingly easier.
Principle:Persuasion Experts and 9 out of 10 Jedi think this article is the best source of persuasion-related advice. People look up to authority in any field or subject, thus making yourself seem as a source of authority can take you long way.
Most of the persuasion techniques originate from one of the best books on the topic, Influence: Psychology of Persuasion. If you want to know more details about each technique, you can get the book here.
Persuasion uses communication to change how freely choosing people think, feel, or act. Please note the term, Free, in the definition. Receivers are Big Kids and can do what They please including spit in your eye because They are Free. Please note, too, that persuasion is an activity (function, skill, action, behavior, and on and on) that humans produce. If there were no humans, there would be no persuasion; if there is persuasion, there must be humans, too. Whether chicken or egg, people always come first, then persuasion.
If you disagree with the proposition that persuasion as an activity has no ethical properties and the related proposition that ethical considerations reside in, on, and from the human doing persuasion, then we shall cheerfully disagree and you will move on to another website, leaving me in the digital dust as I wave a fond farewell at your traceless IP address in my webstats log. Adieu, cheerful antagonist. Adieu.
The second PDF outlines strategy, planning, and tactics for interrogation that apply directly and without translation to persuasion. I recommend in particular sections H, I, and K, which continually develop the Rule about the Other Guy.
. . . even with noncoercive techniques you must continually remind yourself of the context differences between persuasion and interrogation. Much of the manual is useful as a metaphor, an analogy, a stimulus to thinking for persuasion rather than as a blueprint, template, or set of instructions. You do not persuade a prisoner or any enemy by my definition of persuasion. The Other Guy is not free to choose except in the most extreme metaphysical meaning of the word, Free.
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Metaverse technologies could give large corporations so much influence and control over society that it will make the problems we currently see with social media look kind of quaint. I started to think and write about that back in 2008, as we saw social media evolve from also a utopian technology with all these amazing possibilities to having all these unforeseen consequences and it became more and more clear to me that the metaverse could go exactly in that same direction.
Social media platforms became extremely good at tracking and profiling people by looking at where you click and what you buy and who your friends are. In the metaverse, each of these things gets exponentially worse.
The AR/VR Policy Conference today hosted a slew of experts on the metaverse and the nascent technology that might power it, covering the role of virtual reality in everything from intellectual property to geopolitics.
The purpose of this study was to quantitatively synthesize the growing literature on the relationship between safer sexual communication (SSC) among sexual partners and condom use, and to systematically examine a number of conceptual and methodological moderators of this relationship. Data from 53 articles published in 27 journals met criteria for the study. Fifty-five independent effect sizes coded from samples totaling N=18,529 were meta-analyzed. Results indicate that the mean sample-size weighted effect size of the SSC-condom use relation was r=.22, and a number of conceptual variables were found to moderate this relationship. Specifically, communication about condom use (r=.25) and sexual history (r=.23) had significantly (p
Chris Carpenter came into the field of Communication after several years as a successful competitor in both Speech and Debate (2002 Pi Kappa Delta National Policy Debate Champion). In general, he is actively researching social influence and close relationships in online and offline contexts using field studies, lab experiments, surveys, network analyses, and meta-analyses. His most recent work has examined using opinion leaders for persuasive campaigns via face-to-face and computer-mediated channels, motivated reasoning, and observing others on social network sites.
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