What is The Importance of Google My Business?

Nowadays, a targeted Google presence is essential for any organisation. Most businesses are aware that this calls for optimising their website and Google Ads, but most are unaware that a third entity—their Google business listing—also requires optimisation. This formidable listing, which is officially called your Business Profile, is a dynamic picture of your company that showcases your best attributes and makes it easy for new clients to locate, learn about, and interact with you—all from the SERP. The finest aspect? It's free.

Even though Google receives 167 billion queries every month, an analysis revealed that the average Business Profile receives only 1,260 views over the same period (0.00000075%!). Even worse, out of the 1,260 views, only 59 actions are taken. That is less than 5 percent.

The Google Business platform isn't the issue; not enough companies utilise its amazing capabilities. By reading this article, you may improve your Google Business Profile the right way.

1. Make an account on Google My Business.

Remembering that a Google Business Profile and a Google My Business account are two different things is crucial. The former is accessed and optimised through the latter. This implies that you must have a Google My Business account and instruct Google to link it to your Google

The Make My Website says the first step is to go to Google.com/business and sign in using the standard Google/Gmail account you use for your company (instead of your personal Gmail, if you have one) to create an account.

2. Finish Each Section

When your Google Business Profile is comprehensive, more customers will take action after finding it through SEO services in Geelong, in addition to helping Google rank you better in local search results. Here are some guidelines for setting priorities because there is much information to present.

You should finish these profile elements immediately: Name, Address, Phone Number, Website, and Hours

These parts require a little more consideration and time:

●       Classification and Characteristics

●       Goods and services

●       From the company

●       Questions and responses (questions created by the owner)

3. Pay Close Attention to The Contact Details

To improve the contact details in your Google Business Profile, follow these steps:

●     Verify that the name you use on your retail signage and your company name are the same. That is, just like it looks in the actual world. Google considers adding location names (unless they are part of your brand name) or keywords to be spam, and you may face penalties.

●   Verify that the address and name of your company precisely match those in all of your other online postings. This entails continuously using "st" versus "street" or "co" versus "company." Google's algorithm considers these discrepancies when determining your credibility.

●    List your usual hours as well as your holiday hours. By doing this, you can attract customers and prevent the possibility of a bad review from someone who came to your store only to discover it was closed.

4. Compose Your Description "from the business."

As per Make My Website experts, first, you do not influence the brief description on your Business Profile right beneath your company name. Google creates this editorial synopsis to guarantee uniformity throughout the platform.

To make your Google Business Profile's "from the business" part as effective as possible:

●       Put important information in the first 250 characters and use the remaining 750 characters.

●       Repurpose information from your mission statement or "About Us" page.

●       Use the SEO services in Geelong keywords your target market uses to locate companies similar to yours.

●   Don't reiterate anything clearly stated in your profile's other sections. In this section, discuss what makes your company unique and what your customers find most appealing.

●       Don't use HTML or URLs.

5. Choose a Category

Selecting a category is essential to Google Business Profile and SEO services in Geelong optimisation. This is the reason:

Become visible in discovery searches. Only 16% of Google Business Profile views come from direct searches, where the user types in the company name or address. In contrast, 84% of Business Profile views come from discovery searches, where the user searches for a product, service, or category phrase, and the business's profile is revealed. This is particularly true for companies like Fresh Express or Amelia's Catering, whose names don't accurately describe what they do.

Emphasise features unique to a given category. After you select a category, Google provides features tailored to that area that enhance the effectiveness and appeal of your profile. Like, hair salons can verify that they have experience with thin or curly hair, restaurants can add a menu or reservation button, and hotel profiles can bring in star ratings. These SEO services in Geelong specifics may influence customers to pick you over rivals.

Conclusion

Your Google Business strategy should focus on giving as much high-quality information about your company as possible, not only in your Business Profile but also in the sources Google uses to fill it, such as your website, review site profiles, and even your social media accounts. This is true for any Google SEO services in Geelong strategy.

You will profit from this if you concentrate on using your Google My Business dashboard to ensure that your business profile accurately and completely represents your company. Then, be sure to keep this up to date.