3 - The Top 4 Jobs in Social Media

Social Media Strategist

Some jobs just ask for "social media workers," but if "social media strategist" appears in the job description, it means they're seeking someone who can help them design and implement cutting-edge ways to improve or maintain their social media.

Social Media Manager

Social media managers are usually involved in being hands-on with social accounts, doing everything from scheduling posts to managing engagement and reporting. This title is sometimes given to a leader in an internal department, but it can also be given to someone who works for an agency and is responsible for a large number of client accounts.

Community Manager

Community managers are frequently held accountable for forming and growing a community online and offline. For example, a community manager for a local gym might create challenges to encourage participation and social proof, and they might create a Facebook page specifically for members by sharing great training advice and health information that their target audience would like.

Social Media Consultant

Social media consultants are usually freelancers or employees of agencies (which makes it difficult to discover official job ads for this specific title), and they'll most likely be providing strategic recommendations. Clients may or may not hire consultants on an ongoing basis, and they'll often spend a lot of time with clients that are either brand new (and need help deciding which platforms and methods to use) or ready to scale up.

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4 - How to start your career in social media marketing.

Do your research.

Doing your research is the greatest approach to getting started in social media. Finding a marketing campaign that you enjoy and studying how it was put together is one approach to do this.

Consider the following:

What is the text's voice and tone?

What graphics did they select?

What is their posting frequency and when do they post?

What do you believe their target market is?

What is their ultimate objective?

What could have been done differently?

Take a digital marketing course

A digital marketing course will educate you how to strategy, plan, collect, and evaluate data, as well as the day-to-day responsibilities of a social media manager. You'll gain expert advice on how to measure your success and the best ways to use social media to achieve long-term business objectives, as well as the opportunity to ask questions directly to people who have excelled in this industry. When you start applying for jobs, a digital marketing degree will look amazing on your CV or LinkedIn profile!

Build your own social media presence

Using your own social media platforms to demonstrate your social media skills is a certain method to impress potential employers. It's also an excellent opportunity to practice. Try out some of the tactics you've learned about, or use the tools we discussed earlier (many of which have free trial periods) on your own social networking sites to acquire some practice before you start doing it for others.

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