About the Founder 

Hi, I’m Ahmed Obaya — Founder of The Direction Academy, an English Teacher and Career Coach passionate about helping students and university students build confidence, communicate clearly, and make smarter decisions about their future.

I combine practical English learning with coaching and mentoring, so you don’t just “study” — you grow, improve your skills, and move forward with a clear direction.

Qualifications & Certifications

• Bachelor’s Degree in Educational Technology & Computer Science Teaching

• Certified Career Coach - International Coaching Federation

• TKT (Teaching Knowledge Test) — Cambridge University 

• TESOL Certificate

• HR Foundation Certificate  — The American University in Cairo - AUC

• HR Career Certificate  — The American University in Cairo - AUC

• IT & Gamification for Teachers — The American University in Cairo - AUC

Professional Memberships

• ICF Member (International Coaching Federation)

• ATD Member (Association for Talent Development)

My mission is simple: help you improve your English, discover your direction, and reach success.