Privacy Policy — The Brand Identity
Last updated: May 27, 2026
Effective date: May 27, 2026
This Privacy Policy describes how The Brand Identity mobile application (“App”, “we”, “us”, or “our”) collects, uses, stores, and protects information when you use our Android application.
By installing or using the App, you agree to this Privacy Policy. If you do not agree, please do not use the App.
1. Who We Are
App Name: The Brand Identity
Package Name: com.brandmuse.app
Contact Email: support@thebrandidentity.com
Privacy Inquiries: support@thebrandidentity.com
The Brand Identity is a curated branding inspiration platform for designers and creative professionals.
The App does not require account registration or login and does not support user-generated public profiles.
2. Summary (Plain Language)
You do not need to create an account or sign in.
Saved bookmarks are stored only on your device.
Analytics and crash reporting are optional and enabled only with your consent.
We do not sell your personal information.
We collect only the information necessary to operate and improve the App.
You can clear saved bookmarks anytime in Settings → Clear Saved Bookmarks.
You can change analytics and notification preferences anytime in Settings.
3. Information We Collect
3.1 Information Stored Locally on Your Device
The App may store the following information locally on your device only:
Data
Purpose
Random locally generated identifier
Supports bookmarks and app preferences
Saved/bookmarked posts
Your personal inspiration collection
Theme and display preferences
Dark mode and dynamic colors
Onboarding completion status
Prevents repeated onboarding screens
Notification preferences
Stores notification choices
Analytics and crash-reporting consent choices
Honors your privacy settings
Cloud backup is disabled for this App.
3.2 Optional Analytics Data (With Your Consent)
If you choose “Accept Optional” or enable analytics in Settings, we may collect anonymized usage information through Google Firebase Analytics, including:
App opens
Screen views
Feature interactions
App version
Device type and general device information
If you choose “Essential Only” or disable analytics in Settings, analytics collection remains disabled.
3.3 Optional Crash Reporting (With Your Consent)
With your consent, Firebase Crashlytics may collect:
Crash logs
Stack traces
Device model
Operating system version
App version
This information helps us diagnose and fix technical problems.
3.4 Push Notifications
If you grant notification permission and enable notifications, Firebase Cloud Messaging may process a device token to deliver notifications.
Notifications may include:
Featured branding inspiration
Curated design collections
App updates
Important service announcements
You can disable notifications anytime in your device or App settings.
3.5 Content Reports
If you report content, we may collect:
Reported post ID
Selected reason for the report
Optional details you provide
This information is used solely for moderation and safety purposes.
3.6 Information We Do Not Collect
We do not intentionally collect:
Account credentials
Payment information
Precise GPS location
Contacts
Photos or media from your device
4. How We Use Information
We use information to:
Provide App features such as browsing, searching, saving, and sharing
Remember preferences and bookmarks on your device
Improve performance and fix crashes (with consent)
Understand aggregated usage trends (with consent)
Handle content reports and maintain platform safety
Comply with legal obligations
We do not sell your data.
5. Legal Bases (EEA/UK Users)
Processing Activity
Legal Basis
Providing the App
Contract / Legitimate Interest
Local bookmarks and preferences
Legitimate Interest
Optional analytics and crash reporting
Consent
Push notifications
Consent
Content moderation
Legitimate Interest / Legal Obligation
You may withdraw consent anytime in Settings.
6. Third-Party Services
We may use the following third-party services:
Provider
Purpose
Google Firebase
Optional analytics, crash reporting, push notifications
Google Play
App distribution and updates
Third-party content delivery services
Loading publicly available branding inspiration content and media
We do not sell personal information to third parties.
7. App Permissions
Depending on your device version and enabled features, the App may request the following permissions:
Notification Permission — To deliver optional push notifications
Internet Access — To load branding inspiration content
Network State Access — To improve connectivity and performance handling
Permissions are used only for the purposes described in this Privacy Policy.
8. Data Retention
Data
Retention Period
Local bookmarks and preferences
Until cleared or App uninstalled
Analytics data (if enabled)
According to Firebase retention settings (up to approximately 14 months)
Crash logs (if enabled)
According to Firebase retention settings (approximately 90 days)
Content reports
As necessary for moderation, then deleted or anonymized
Since bookmarks and preferences are stored locally on your device, uninstalling the App removes locally stored App data, subject to Android system behavior.
9. Your Rights
Depending on your location, you may have rights to:
Access information
Correct information
Delete information
Restrict processing
Object to processing
Withdraw consent
You may also:
Disable analytics
Disable notifications
Clear bookmarks
Uninstall the App
To submit a privacy request, contact:
Email: support@thebrandidentity.com
Subject: Privacy Request
10. California Residents (CCPA/CPRA)
We do not sell or share personal information for cross-context behavioral advertising.
California residents may contact us for access or deletion requests at:
support@thebrandidentity.com
11. Children’s Privacy
The App is not directed to children under the age of 13.
We do not knowingly collect personal information from children. If you believe a child has provided information to us, please contact us so appropriate action can be taken.
12. Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect information processed by the App.
Security measures include:
HTTPS encrypted connections
Minimal required permissions
Encrypted local storage where applicable
Disabled cloud backup
No method of electronic storage or transmission is completely secure.
13. Advertising
The App currently does not display third-party advertising.
If advertising is added in the future, this Privacy Policy will be updated accordingly.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When updates are made, the “Last Updated” date will be revised. Continued use of the App after changes become effective constitutes acceptance of the updated policy.
15. Contact Us
For privacy questions or requests, contact:
Email: support@thebrandidentity.com
Subject: Privacy Policy — The Brand Identity