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With a background in marketing and a passion for data, I’ve spent over eight years helping brands make impactful, data-driven decisions. My journey began in marketing, where I realized the power of data to predict trends, understand customer behavior, and optimize strategies. Driven by a curiosity to delve deeper, I expanded my skill set to include data analytics, blending my marketing knowledge with advanced data science techniques.
With a background in marketing and a passion for data, I’ve spent over eight years helping brands make impactful, data-driven decisions. My journey began in marketing, where I realized the power of data to predict trends, understand customer behavior, and optimize strategies. Driven by a curiosity to delve deeper, I expanded my skill set to include data analytics, blending my marketing knowledge with advanced data science techniques.
Tools I work with
Tools I work with
Companies I've worked with
Companies I've worked with
Experience and Expertise
Experience and Expertise
Marketing Experience
Throughout my 8+ years marketing career, I have successfully managed and executed campaigns, analyzed customer behavior, and developed strategic plans based on data-driven insights. My experience spans multiple industries, including life insurance and financial services, where I have consistently delivered measurable results for multinational corporations such as Chubb, AIA, Ogivly, dentsu and VML. Additionally, I hold Google Digital Marketing and E-commerce professional certificate, Certified Digital Marketing Professional from Digital Marketing Institute and am a Fellow of Life Management Institute (FLMI, LOMA) further enhancing my expertise in the digital marketing landscape and life insurance sector.
Data Analytics and Data Science Expertise
Alongside my marketing career, I’ve built expertise in data analytics, earning professional certifications in Data Science from Harvard, Google Advanced Data Analytics, Google Business Intelligence, DataCamp Certified Data Analyst and DataCamp Certified Data Scientist. My projects have involved data wrangling and modeling, visualization, and analysis using Python, R, SQL, Power BI, and Tableau, allowing me to deliver actionable insights across different domains.
Skills
Analytical Skills
Problem Solving
Communication
Team Management
Presentation Skills
Data Storytelling
Structured Thinking
Statistical Data Analysis
Dashboard and Reporting
Marketing & Brand Management
Learning Journey
Learning Journey
As a continuous lifelong learner, I’m committed to advancing my skills. After earning my Bachelor’s degree in Physics, I pursued professional certifications in digital marketing and data science. My education includes credentials from HarvardX, DataCamp, DeepLearning.AI and Google, each adding to my toolkit as I work toward becoming a proficient data scientist.
Education
Bachelor of Science in Physics (2017)
Diploma in Business Management, Advertising and Marketing Management (2018-19)
Higher Diploma in Science in Data Analytics for Business (2025-2026)
Professional Certifications
Google Business Intelligence
Google Advanced Data Analytics
GitHub Foundations
Certified Digital Marketing Professional
DataCamp Certified Data Analyst
Google Digital Marketing and E-commerce
DataCamp Certified Data Scientist
University of Maryland Digital Marketing
Harvard Data Science
Core Values & Strengths
Core Values & Strengths
My strengths lie in analytical thinking, problem-solving, and a deep-rooted curiosity. I am passionate about leveraging data to make meaningful contributions, whether it's improving business outcomes, uncovering trends, or optimizing processes. Adaptability and resilience have been key in navigating both the marketing and data domains.
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Recommendations
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