One of the many swashy Bookman variants from the 1960s somehow survived into the present. This generic shopping bag features a particularly chewed up rendition of unknown origin, overexposed, (too) tightly spaced, with undefined details, and questionable terminal swash forms for r and s. About the only thing that reveals that this is not a decades-old artifact is the recycling info set in Arial. Spotted in New York in 2015.

Being purposeful and personal when thanking your customers can help create connections, increase customer lifetime value, and improve customer retention. 


This guide will explain why you need to show customer appreciation, provide you with 44 thank you for your purchase templates, and offer useful advice on providing memorable customer service.


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While creative planning and smart decision-making set the stage for delight, at the end of the day, you still need a few simple ideas to act on. A great thank you message not only shows you care about your customers, but can also encourage customers to share their experience with family and friends.

TheFrank Body brand is bold, to the point, and all about beautiful bodies. It includes a package insert with its body scrub orders that reinforces the brand, offers a simple how to, and encourages customers to stay in touchthrough social media.

Package inserts can be as targeted or as catch all as you like. Just make sure you keep a stack next to your order packers and toss one in each box. Need to stock up on package inserts? Check out these providers for high-quality stickers, business cards, and flyers:

If you want to take things a step further, try recording a personalized thank you video for your customers. Whatever the medium, the key to thanking customers is to be personal, thoughtful, and genuine.

Personalized videos feel thoughtful because they are time-consuming manual work. Send videos in apost-purchase follow-up or as a separate interaction entirely. Videos are particularly great for special occasions and holidays where you can be creative with the theme.

Videos are a great experiment to run if only to see how customers react. There are many different ways to use videos to say thank you for purchase, which means you can really get creative. Here are a few tools to check out to create quick, personalized videos:

Rewarding loyal customers with discounts and coupons is a great way to keep them coming back while thanking them for their patronage. Although you have to be careful with discounts, as they can train customers to wait for deals, sending a discount to a new customer is usually a cost-effective way to get them to return and make another purchase.

User-generated content (UGC) is especially great in the creative industries, because your customers rely on exposure to grow their own audience. For example, hairdressers love to be featured on Instagram. Small businesses love a shout-outs. It can help give them credibility and gain clients. Plus, it creates a bond between you and them.

For example, handing out a swanky gift package with every order is a surefire way to blow your budget. But segmenting high-value customers and sending them a handwritten note with a branded gift can cement an already positive relationship. Here are a few ways you can group your customers into different tiers of thank yous:

When you have an attitude of gratitude, creating connections and building brand advocates is natural. Building these customer relationships gives you the opportunity to elevate your brand above the competition.

You can thank online shoppers with a handwritten note sent to their home address, a personalized email from a real person, an automated SMS, or a printed note in their package. Saying thank you to your customers gives them a positive experience and supports customer retention.

Thanking your customers builds and nurtures meaningful relationships. When customers trust you and feel appreciated by you, they are more likely to return for future purchases. Customer retention is the most effective growth hack for ecommerce businesses today.

Start your note by greeting the customer by name. Tell them you appreciate their business, mentioning the specific product they purchased. Tell them how to get in touch if they have any questions or issues, and then sign off with your name.

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We don't edit comments to remove objectionable content, so please ensure that your comment contains none of the above. The comments posted on this blog become part of the public domain. To protect your privacy and the privacy of other people, please do not include personal information. Opinions in comments that appear in this blog belong to the individuals who expressed them. They do not belong to or represent views of the Federal Trade Commission.

Read about FTC cases and enforcement at www.FTC.gov. Go to www.FTC.gov/Enforcement for information about recent cases, the refund program, and warning letters sent to businesses. Read www.FTC.gov/News-Events for the latest information about FTC actions, including this March 14 Press Release Tech Support Firms will pay $26 Million to Settle FTC Charges That They Deceived Consumers into Buying Repair Services.

Same here, but it was a $1600 MacBook. The voice on the other end had a strong Indian accent, not a giveaway since Amazon uses Indian call centers. They eventually sent me to the "FTC", the person who answered spoke with a light Indian accent. I asked to speak with someone with an American accent and they hung up on me.

Same thing happened here just now. She had my last 2 addresses, and told me an Apple mac book and earbuds were purchased for $2499.00 and that I had multiple accounts opened in my name. I gave her no personal information and told her I didn't believe a word of it. Asked her for a callback number (which I won't call of course) and told her I'd call the FTC myself. She called from 888-469-0528 and gave me a call back number of 202-202-1004. I did check my Amazon account and Amazon card and all was fine.

This report is exactly how I was scammed about 7 months ago. Very scary issue to deal with, Al because of a fear of going to jail. I reported my loss to the police told me that I would never get my loss back. To the tune of around 15,000. Large savings for me . I will never trust Amazon or any banks I think the rest of my life and feel very jaded, but still have a positive brain for now. Be wary and authentic at the same time, takes hard work with a purpose.

So true. And another way to screen such scams is to look at the amil address from which it was sent. All...or nearly all are from personal email addresses rather than from the company; i.e. amazon.com, etc.

Who do you call for help with Amazon. Not able to use customer service. They hung up on me when I didn't understand what they were talking about. I asked to speak with another person that could better explain the situation without the heavy accent.

Scamming is getting worse, almost daily. I cannot believe the number of scams that take place in our society, today. You don't know who to trust anymore. You have to spend money on programs just to protect you, There is not a day that goes by, where someone is trying to scam you. I have to pay for protection at a website just to be safe and warned about scams that are taking place. I have to buy protection software to be warned if the site I am going to is safe and it is not cheap. There are millions of unscrupulous people who want to do harm to you. It is like a crime ring. The internet used to be safe but now, you have to watch what is behind your back. A lot of these scams are run by crime syndicates. I am almost ready to chuck the computer and and find another means of communications.

It happened to me about 3 months back. At first I thought it was real, but I started looking at my account with the scammer online. She wanted to send me a verification code which I promptly declined. I blocked the caller and changed all my Amazon password info just to be safe.

Yes. Several times I have received such types of sms from reputed companies like McDonald, Honda, Uber to pay the bill amount against unknown purchases. One of the most worst thing is found on YouTube that it displays unknown's mobile number in awkward folk singer's audio/video songs continuously. The YouTube fans watch the video and start calling anytime on the shown contact number to talk to that offensive singer in an abrupt manner. However I have lodged my complaint against such malpractices but it hardly work. I am annoyed with such spam calls. Google should never allow anyone's contact number without proper verification. I hope the Government will impose heavy penalty against impersonation and polluting the digital environment. Thank you!

Report fraud, scams, and bad business practices to the FTC at this website: www.ReportFraud.ftc.gov. The information you give goes into a secure database that the FTC and other law enforcement agencies use for investigations.

Thanks so much for this article. I got a call about a supposed suspicious Amazon purchase in my name. I got concerned when I was quickly connected supposedly to my bank (but I don't make Amazon purchases from my bank account) and supposedly to the FTC, and the person wanted a copy of my driver's license or else there might be an arrest warrant for money laundering. Then I immediately got a call supposedly from an NYPD precinct about an arrest warrant. I terminated the call. Now I know from your helpful article that I did the right thing.

I was subject to situation with PayPal about 6 mos ago. I made a purchase for a watch at Jomashop.com. I have used this shop about 10 yrs ago without any problem. What happened to me is per usual, I processed the purchase through my PayPal account. Within minutes of them processing the payment, I received txt messages from American Express and Chase bank with suspicious transaction alerts for suspicious activity for the amount of 44,99 in European euros which at the time was $54.67. I called each bank using the number off the physical credit card, confirmed suspicious activity advised them I did not authorize. While with the representative, I logged into PayPal saw to my horror 11 repeated sequential transactions for the same amt. They were systematically moving down each listed credit card in my PayPal acct posting the same transaction until the card shut them down. I quickly changed my PayPal password which shut down the process. Then had to spend a significant amt of time calling each bank that was affected to report the fraudulent activity. I called PayPal reported the fraud. It was by sheer luck I was off work that day. PayPal then sent me an email stating that they 'suspended' my PayPal acct and in order to reactivate it, they needed me to send over a copy of my driver license as a way to in the future authenticate any purchases processed through. I called them about this and they are standing firm....can you believe that?? In no way would an online purchase clearing house need a picture of me to authenticate purchases. It's not like they are going to video conference me and compare my face on the monitor with the picture on my driver license to authenticate a purchase....seriously? Needless to say, I have not complied and to this day have ceased all activity with PayPal. I cannot be sure whether or not they have become part of the online crime syndicate. AMX and Chase honored my case without question. Over the years, I have become a creature of habit, I never use my checking debit card for anything more than grocery purchases, and an armored guarded AMX card for anything online as they to me have the strongest anti-fraud policies. Also locked down my ID at the credit agencies so NO ONE can do so much as say 'hello' to me unless I unlock accounts for inquiry first, and then lock them back down. It's sad because I used PayPal as an added layer of protection between me, various purchasing sites, and my valuable financial sources. 152ee80cbc

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