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Phantom FX reached out to me for freelance work in Jan 2021, after taking a look at their existing application and the impact it had on the company's workflow, I was intrigued to be involved in a redesign. So I pitched in for a full-time role and was hired as a UI UX Designer.
Highlights
Highlights
Initiated user research across departments to uncover workflow mismatches and usability pain points.
Discovered critical UX flaws: rigid task logic, slow data loads (10+ mins), and <10 SUS score.
Reframed the problem from a UI fix to a full UX and system rethink.
Mapped real-world task flows and redesigned the IA to reflect actual studio operations.
Streamlined data handling to significantly reduce load times and improve responsiveness.
Drove cross-functional alignment between artists, coordinators, and tech to build a usable, scalable tool.
Turned a failing internal product into a reliable daily driver for 200+ VFX artists and 15+ managers.
The Problem
The Problem
Project management application brief :
Project management application brief :
Being a visual effects studio, the company gets movie shots from clients and works on them to add 2d, 3d and other visual effects. On an average project there would be 3 to 4 sequences on which each sequence could have around 200 shots. Furthermore each shot has 4-5 tasks to be done upon them like 2d, 3d, rigging, modelling etc. So an average project would contain around 10,000 individual tasks to be worked on. The company has around 200 vfx artists and ~15 managers to oversee the completion, budget and quality of these tasks.
Major use cases of the application
Major use cases of the application
Project progress tracking
Project budget tracking
Project quality control
Artists management
The existing application was developed in an agile methodology without any designer in the team. The tool was inconsistent with UI, information architecture was a mess and it took more than 10 mins to load specific pages due to numerous data being fetched from the server. A shot has 24 unique specifications as do tasks, so imagine fetching information of 1000 tasks with their corresponding 24 data points, that's 24000 specifications loaded for a single person accessing an average project.
A SUS survey was conducted with 20+ people and the score turned out to be below 10.
While it looked like just a UI redesign was required to solve the problems, after conducting user interviews with the stakeholders from each department, it was clear that there was a lack of understanding of the tool as it was different from their workflow. For example the tool assumes one task created on a shot is going to be assigned and completed by one artist, but in reality artists often get higher priority tasks where they have to put their current task on hold. After this the coordinator creates a new task in the application in order to assign it to a different artist.
Some of the pain points from the interview
Some of the pain points from the interview
Users couldn’t find basic information like artist’s current work in progress task, task status, task eta, review notes etc.
The information did exist but the user wasn’t able to find it.
Users weren’t aware of the existence of certain features like exporting, editing information, filtering table data etc.
The user didn't know that an element could be interacted with, due to bad ui elements without feedbacks.
Users are not familiar with jargons used in the application.
Each department added their own jargon which ended up hurting users from other departments who are not aware of them.
Users want to visualise the progress of the project instead of just numbers.
Existing application displayed everything with tables and numbers.
The application was not flexible enough for the team to juggle between high and low priority projects.
The Process
The Process
User Task Analysis
User Task Analysis
For a major redesign I had to start from understanding the workflow of the departments, how a project is stored and how different user roles such as Artists, Supervisors, Line producers etc interact with the application for different purposes.
Roles and tasks
Line producers
Create projects with budgets and tasks..
Track project based on sequence budget and forecasts.
Check for availability of the artist in upcoming days or weeks for onboarding new projects.
Assign co-ordinators, Supervisors and sequence supervisors to the projects.
Co-ordinators
Schedule tasks to artists.
Follow up on schedule and artist attendance.
Reschedule tasks in unusual scenarios.
Track the progress of tasks.
Supervisors
Review tasks that are done by artists.
Define budget for tasks for new projects.
Approve and pushes shots to rendering farm.
Team leads
Review tasks done by artists.
Work on assigned tasks.
Check the artist’s work in progress tasks.
Artists
Work on assigned tasks.
Update progress of the tasks.
Publish dailies.
Publish completed tasks for review.
Finance accountant
Track project budget.
Generate project financial metrics.
Fixing the Information architecture
Fixing the Information architecture
The project structure and data points(specifications) are crucial for enabling the user to easily find information that they are looking for. But the existing application handled it badly which resulted in users having a hard time accessing information.
Following steps were taken to fix the information architecture
Newly requested data points were added and unnecessary one’s were removed.
Subtasks were added to project structure to let the coordinators divide or create several subtasks under the main task, which also makes it easy to track budget unlike before.
Role based personalized dashboard was added instead of having a separate page for each role in the application.
New layout was designed for viewing project information. Where instead of tables, users can view the shot or task info through a modal. Because of the modals the application no longer has to bring 24,000 data points at once, instead loads information of the particular task/shot that is demanded by the user. At the same time, users can still choose to customize the table columns.
Adding project metrics
Adding project metrics
Defined the project metrics on budget, progress and productivity which are visualised through charts and graphs. The users can export the metrics as excel if needed.
Separate page for scheduling tasks with a gantt chart to show artist schedules was added. Which also shows resources(artist) available in upcoming weeks to help Line producers onboard new projects.
Other improvements
Other improvements
As the entire team works with ceiling lights off, dark mode was the primary choice. A design system was created to ensure UI consistency.
Further more, complicated jorgons and acronyms were renamed to be easily understood, Icons were reworked to be consistent across the pages.
Warning, error, success and help texts were added to increase usability.
An exclusive page for the finance team to see forecasts on resource spending and to get insights from completed projects was added.
After user testing sessions and presentations with the production team, the application was developed and deployed.
A system usability scale survey was conducted after a few weeks and the score was 90.
It was an amazing opportunity to create a good impact on day to day life of about 200 people XD.
Few before and after are added.
Few before and after are added.
Before
Before
After
After
The new layout contains project/sequence/shot navigation on the left panel with the corresponding information on the right panel. The summary of the tasks in each department is conveyed through icons.
The summary page shows total number of sots, their progress and metrics at one place
Snap shots
Page updated
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