Serving in the role of executive director, Thaïs Sherell served as spokesperson for family preservation, community partnership and wholesome entertainment. She wrote press releases, editorials, brochures, speeches and news articles in addition to creating television programs, plays, movies and public service announcements to promote positive change. She was heralded and quoted for such efforts in The Bronx Times, The New York Carib News, Bronx News 12, Scope Magazine, Bronx Talk AM and radio programs and television broadcasts. It was these efforts that attracted the attention of Oprah Winfrey’s staff in 2006 when Thaïs developed the Bronx N-Spired Film Festival. The festival presented films by Bronx locals on social issues such as drugs, rape and the pressures of single parenthood. The goal of this three day event was for the films to provide lessons and role models for the people in the Bronx and those in need of help.