Thabiso Mailula - Portfolio Overview
I am Thabiso Mailula, the Manager and Lead Web and E-commerce Developer at Digitallula.com, a digital marketing and web development agency based in Gauteng, South Africa. With a keen eye for design and a passion for digital innovation, I specialise in creating dynamic, user-centric websites and e-commerce platforms that drive business growth. My expertise spans across various aspects of digital marketing, ensuring that my clients' online presence not only looks impressive but also performs exceptionally in a competitive digital landscape.
Manager at Digitallula.com
Gauteng, South Africa | Since 2021
As the Manager of Digitallula.com, I oversee the strategic direction and daily operations of the agency. My role involves leading a talented team of designers, developers, and digital marketers, ensuring that we deliver high-quality services that meet and exceed client expectations. I am responsible for:
Project Management: Successfully managing multiple client projects from inception to completion, ensuring timelines, budgets, and client requirements are consistently met.
Team Leadership: Guiding and mentoring my team, fostering a collaborative environment that encourages creativity and innovation.
Client Relations: Building and maintaining strong relationships with clients, understanding their unique needs, and providing tailored solutions to help them achieve their business objectives.
Business Development: Identifying new business opportunities, expanding our service offerings, and driving the growth of Digitallula.com in high-demand markets like the UK and Australia.
Lead Web and E-commerce Developer
Digitallula.com | Since 2021
In my capacity as the Lead Web and E-commerce Developer, I combine technical expertise with creative design to develop websites and e-commerce platforms that are not only visually appealing but also highly functional and user-friendly. My responsibilities include:
Website Development: Designing and developing responsive websites using the latest technologies, ensuring optimal performance across all devices.
E-commerce Solutions: Creating customised e-commerce platforms that streamline the shopping experience, integrate with various payment gateways, and enhance conversion rates.
SEO and Performance Optimisation: Implementing on-page SEO strategies and conducting regular performance checks to ensure websites are visible, fast, and accessible to target audiences.
Content Management: Integrating content management systems (CMS) that allow clients to easily update and manage their website content.
Maintenance and Support: Providing ongoing website maintenance, security updates, and technical support to ensure websites remain secure and up-to-date.
Digital Marketing Specialist
Digitallula.com | Since 2021
My role as a Digital Marketing Specialist involves crafting and executing comprehensive digital marketing strategies that increase brand awareness, drive traffic, and generate leads. Key aspects of my work include:
Social Media Management: Managing and growing clients' social media presence on platforms like Facebook, Instagram, and TikTok, while repurposing content across channels to maximise reach and engagement.
Search Engine Marketing (SEM): Running targeted PPC campaigns using Google Ads, optimising ad spend to achieve the best possible return on investment.
Content Marketing: Developing and distributing valuable, relevant, and consistent content to attract and engage clearly defined audiences.
Analytics and Reporting: Monitoring campaign performance using tools like Google Analytics, providing clients with insights and recommendations to continuously improve their digital marketing efforts.
Web Development: HTML, CSS, JavaScript, WordPress, Shopify
E-commerce: WooCommerce, Payment Gateway Integration, Conversion Optimisation
SEO & SEM: On-page SEO, Google Ads, Keyword Research
Digital Marketing: Social Media Strategy, Content Marketing, Email Campaigns
Project Management: Agile Methodologies, Team Leadership, Client Communication
Expanded Digitallula.com into international markets, including the UK and Australia, by developing a strong online presence and offering competitive digital solutions.
Increased Client Conversion Rates by designing user-friendly e-commerce platforms that enhance the shopping experience and streamline the checkout process.
Successfully Launched numerous digital marketing campaigns that have significantly improved clients' online visibility and lead generation.
Education & Certifications
Bachelor's Degree in Development Studies
University of South Africa | 2022
Certified Digital Marketing and E-Commerce Professional (CDMP)
Coursera Google | 2023
Google Data Analytics Certified
Google | 2024
Email: thabiso.mailula@digitallula.com
LinkedIn: linkedin.com/in/thabiso-mailula
Website: www.thabifreelancer.com
