CV

UX study projects

Usability Test Report, MOO - May to June 2019

Initiated a personal project to examine issues encountered when using the digital print service on behalf of a client.

• Devised task scenarios to focus on problem areas
• Moderated remote testing and conducted post-test interview using Lookback
• Synthesised findings to produce validated recommendations

View the write up

Designer, Hello Halo - Sept to Nov 2018

Collaborated to design a virtual hub dedicated to social enterprise, to facilitate knowledge sharing, mentorship and skills development giving entrepreneurs the best chance for success.

• Used Design Thinking approach based on IDEO.org Design Kit
• Planned and conducted formative research with relevant participants
• Demonstrated valuable co-working skills processing shared learnings to validate design decisions

See Hello Halo write up

Designer, Ethical Bean Company - Jan to March 2018

Exceeded client expectations with a wireframe design to meet strategic objectives, build brand credibility, showcase products and promote ethical commitments. Provided a web-first information architecture to support eCom customer journeys and next steps for continued development.

• Used the Double Diamond process and core UX techniques for research and design
• Modified project plan in response to changes in the brief at mid way point
• Produced Marvel and Sketch prototypes to gain valuable usability insights

See Ethical Bean Company case study

Volunteering

Design Club, Design Thinking Mentor - Mar 2019-present

OneTech Founders Weekend, Mentor - June 2019

GV Sprint 2.0 (Day 1 and Day 2), Assistant to Lead - Apr 2019

Wood Green UX, Interaction Design Foundation Community Influencer - Apr 2019-present

Career background

Art Director, John Brown Media - Sept 2018 to June 2019

Stepped up with confidence to take ownership of production, maintain deadlines and standards of work. I managed a changing team as part of a program of transition from contract to permanent staff.

• Reviewed workflow accross issues and side projects with the team to set daily priorities
• Onboarded and mentored new team members in work practices and application of the brand
• Established a cloud-based workflow to facilitate transition to new premises
• Supported and created development opportunities for contractors

See Design page for more detail

Deputy Art Director, Waitrose Weekend - April 2013 to Sept 2018

Supported leadership of the design team to produce up to 64 pages on a demanding weekly schedule. Liaised with advertising, editorial, promotions and suppliers to meet business needs and grow revenue.

• Produced a weekly dual-orientation iPad edition in collaboration with off site developer
• Coordinated with functions to fulfil technical and sometimes sensitive photography briefs
• Worked closely with reprographics to maximise value and visual impact of imagery

See Design page for more detail

Artist and Gallery Educator - 2004 to 2010

Used field work and research to examine concepts of value and ownership. Helped families and groups of different learning ability engage with challenging artworks. Worked with communities in context to co-create relevant outcomes.

• Devised a successful paper-based interactive trail for the families program at Tate Modern
• Facilitated gallery activities and touch tours for Tate visitors and community groups
• Established a non-hierarchical research project at University of the Arts London
• Participated in OpenCongress, a BarCamp-style Unconference at Tate Britain
• Supported research-based workshops at Chisenhale Gallery for young excluded students
• Initated a Wiki to build an alumni archive of the 1967 Hornsey College of Art student revolt

Designer (print and digital) - 1992 to 2013

Demonstrated strong visual literacy and adaptability as a contractor on consumer, business and marketing titles, such as Mr Porter Post and Cosmopolitan, for major publishers in UK and USA.

Successfully transferred skills to support integrated digital campaigns for AmTrak, Hasbro, IBM, Lockheed Martin, Nintendo and Pepsi at agencies DDB and Modem Media Poppe Tyson.

• Used verbal presentation skills to pitch concept work to managers and clients
• Commissioned by Condé Nast to develop a men’s lifestyle magazine
• Nurtured creative roles and encouraged peer critique on projects within teams
• Devised a campaign web resource for air defence contractor aimed at US Senators
• Coordinated with developers to deliver social web application for Pepsi Fruitworks
• Executed an exciting modular ‘storefront’ for Hasbro brands such as Transformers and G.I. Joe

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