How we sound

Voice and tone, what’s the difference?

Think of it this way: You have the same voice all the time, but your tone changes depending on the context.

You may be working with a small group of senior leaders one day, and a large group of millennials another. Your tone also considers the emotional state of the person or people you’re addressing.

The same is true for TetraMap. Our voice doesn’t change much from day to day, but our tone changes all the time.

Tone

TetraMap's tone is usually informal and relaxed, and often has a sense of fun.

We use simple, straightforward, inclusive language and ask questions to provoke creativity. For example: Why Are You Like That?

Voice

Our voice is:

Empowering
Curious
Understandable
Positive.

TetraMap's simplicity and overall ability to provide a non-judgmental common language are two benefits our customers highly value.

We often use proverbs, quotes and metaphors to illustrate a point.

"There is nothing in a caterpillar which tells you it is going to be a butterfly." - R. Buckminster Fuller

Writing Goals and Principles

With every piece of content we aim to:

Speak truth. We avoid dramatic storytelling or grandiose claims. We are honest, humble, and deliver to our brand promise every time. If we don't, we put it right.
Educate. Give customers what they need to know and provide opportunities to learn more. Use simple language to explain, inform and encourage.
Empower. Help people and teams understand how TetraMap empowers them to solve every day problems by working inter-dependently.
Engage. Ask questions to provoke diversity of thought, and provide space for people to find their own answers. Our focus is on context, not content.

If you want to write about TetraMap's value in your own context, great! Be...

Useful. Add greatest value by focusing on real world application.
Clear. Use simple words and short sentences.
Friendly. Make it warm, relatable and human!
Energising. Engage you audience early on and keep it bright. Add a sense of fun.

If you write or publish content about TetraMap, use the registered Trademark symbol and the following statement : TetraMap® is a registered trademark of TetraMap International in New Zealand and other countries, and link to our website www.tetramap.com .

Do not create your own workshop materials or activities using our Intellectual Property without discussion and prior approval from TetraMap International. We are open to co-creation and development, which will require an intellectual property agreement.

If in any doubt, please contact us. Thank you.

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