Privacy Policy

EFFECTIVE DATE: JAN 01, 2022

INTRODUCTION

ADDICTIVE BY DESIGN (WITH CERTAIN AFFILIATES UNDER THE SAME DIRECT OR INDIRECT

CONTROL, “WE” OR “US”) MAY COLLECT INFORMATION ABOUT YOU WHEN YOU USE OUR

PRODUCTS AND SERVICES ("PRODUCTS").

BY USING OUR PRODUCTS YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTAND THE

TERMS OF THIS PRIVACY POLICY, INCLUDING HOW WE USE PERSONAL INFORMATION.

ADDICTIVE BY DESIGN, IS THE DATA CONTROLLER FOR THE INFORMATION COLLECTED VIA

OUR PRODUCTS.

THE PRIVACY POLICY MAY BE REVISED PERIODICALLY, AND ANY SUCH REVISIONS WILL BE

REFLECTED BY THE “EFFECTIVE DATE” ABOVE. WE WILL PROVIDE YOU WITH ADDITIONAL

NOTICE OF SUCH CHANGES BY PROVIDING VIA EMAIL TO YOU.

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SUMMARY

OUR PRIVACY POLICY WILL HELP EXPLAIN WHAT INFORMATION WE MAY COLLECT, HOW WE

MAY USE IT AND WHAT OPTIONS YOU MAY HAVE IN RELATION TO IT.

1. INFORMATION WE COLLECT AND RECEIVE

WE MAY COLLECT PERSONAL INFORMATION ABOUT YOU AND THE DEVICES YOU USE TO

ACCESS AND INTERACT WITH US AND OUR PRODUCTS.

A. REGISTRATION INFORMATION: INFORMATION YOU GIVE US WHEN YOU SIGN UP TO

ACCESS OUR PRODUCTS, OR OTHER INFORMATION YOU CHOOSE TO GIVE US.

B. TECHNICAL AND DEVICE INFORMATION: INFORMATION FROM YOUR MOBILE OR

COMPUTER DEVICE WHEN YOU USE OUR PRODUCTS.

C. FEEDBACK: YOUR QUESTIONS, SUGGESTIONS OR VIEWS ON THE PRODUCTS.

2. OUR USE OF COLLECTED INFORMATION

COLLECTED INFORMATION MAY BE USED IN THE FOLLOWING WAYS:

(A )REGISTRATION INFORMATION:

(I) TO CREATE YOUR PROFILE AND SO YOU CAN ACCESS OUR PRODUCTS;

(II) TO PROVIDE PRODUCTS YOU REQUEST;

(III) TO IDENTIFY YOU WHEN YOU SIGN-IN;

(IV) TO GIVE YOU ACCESS TO YOUR USER PREFERENCES;

(V) TO CONTACT YOU FOR YOUR VIEWS ON OUR PRODUCTS;

(VI) TO ALLOW PARTICIPATION IN SPECIAL EVENTS OR CONTESTS (IF SPECIFICALLY

APPROVED BY YOU);

(VII) TO NOTIFY YOU OF CHANGES OR UPDATES TO OUR PRODUCTS; AND

(VIII) FOR MARKETING PURPOSES, BASED ON YOUR COMMUNICATION PREFERENCES.

(B) TECHNICAL AND DEVICE INFORMATION:

(I) TO PROVIDE YOU WITH AN OPTIMAL EXPERIENCE;

(II) TO UNDERSTAND HOW YOU INTERACT WITH OUR PRODUCTS;

(III) TO PROVIDE PRODUCTS YOU REQUEST;

(IV) TO MEASURE AND ANALYZE THE USE AND EFFECTIVENESS OF OUR PRODUCTS;

(V) TO UNDERSTAND WHICH OF YOUR DEVICES ARE USING OUR PRODUCTS;

(VI) TO PROVIDE SAFE AND FAIR GAMING ENVIRONMENTS;

(VII) TO TRACK CONSENTS FOR USE OF PERSONAL INFORMATION RELATED TO OUR

PRODUCTS;

(IX) TO SERVE ADVERTISEMENTS WITHIN THE PRODUCTS;

(IX) TO CUSTOMIZE AND OPTIMIZE THE TARGETING OF ADVERTISING BOTH ON OUR

PRODUCTS AND ACROSS THIRD PARTY WEBSITES, APPS AND PRODUCTS;

(X) TO OPERATE AND IMPROVE OUR PRODUCTS; AND

(XI) TO FIX ERRORS.

(I) TO REPLY TO YOUR QUESTIONS OR QUERIES;

(II) TO RECORD COMMENTS AND INFORMATION WHICH YOU PROVIDE ON OUR GAMING

FORUMS; AND

(III) TO CONDUCT ANALYSIS AND RESEARCH TO IMPROVE AND DEVELOP THE PRODUCTS.

3. WHEN WE SHARE INFORMATION

WE MAY SHARE THE INFORMATION WE COLLECT ABOUT YOU (SUBJECT TO THE NECESSARY

SECURITY, CONTRACTUAL AND TRANSFER SAFEGUARDS). THESE ARE SOME OF THE PARTNERS

WE MAY SHARE YOUR PERSONAL INFORMATION WITH:

(A) AFFILIATES WITHIN THE WIDER GROUP.

(B) NEW OWNERS OR RE-ORGANIZED ENTITIES AND THEIR ADVISORS IN THE EVENT OF A

BUSINESS RESTRUCTURE, SALE, PURCHASE OR JOINT VENTURE AFFECTING OUR

BUSINESS.

ENFORCEMENT PURPOSES.

PERSONAL INFORMATION MAY BE TRANSFERRED TO OTHER COUNTRIES WHERE WE OR OUR

SERVICE PROVIDERS MAINTAIN OPERATIONS. THESE COUNTRIES MAY NOT HAVE EQUIVALENT

DATA PROTECTION LAWS TO THE COUNTRY FROM WHERE YOU ACCESS THE PRODUCTS.

4. SECURITY AND DATA RETENTION

YOUR PRIVACY IS IMPORTANT TO US AND WE TAKE REASONABLE TECHNICAL AND

ORGANIZATIONAL MEASURES TO PROTECT YOUR INFORMATION FROM UNAUTHORIZED ACCESS

AND AGAINST UNLAWFUL PROCESSING, ACCIDENTAL LOSS, DESTRUCTION AND DAMAGE.

YOUR PERSONAL INFORMATION WILL BE KEPT BY ADDICTIVE BY DESIGN FOR THE DURATION

OF YOUR RELATIONSHIP WITH US AND FOR AS LONG AS YOU USE OUR PRODUCTS AND MAY BE

RETAINED FOR A PERIOD AFTER THIS TIME IF IT IS NECESSARY AND RELEVANT TO OUR

LEGITIMATE OPERATIONS, OUR TERMS WITH YOU AND IN ACCORDANCE WITH APPLICABLE

LAWS.

5. YOUR CHOICES AND RIGHTS

YOU HAVE OPTIONS AND CHOICES OVER HOW WE USE YOUR PERSONAL INFORMATION. YOU

MAY BE REQUIRED TO REGISTER OR SIGN IN TO USE OR ACCESS SOME OF OUR PRODUCTS, AND

MAY NEED TO PROVIDE PERSONAL INFORMATION TO CREATE A USER PROFILE WHICH IS

ASSOCIATED WITH YOUR USE OF OUR PRODUCTS. WHERE YOU ARE REQUIRED TO SIGN IN TO

USE OR ACCESS OUR PRODUCTS, YOU CAN ALSO MANAGE THE PERSONAL INFORMATION THAT

YOU PROVIDE TO US.

YOU HAVE CONTROL OVER IF WE, AND/OR OUR PARTNERS, USE PERSONAL INFORMATION TO

PROVIDE TARGETED ADVERTISEMENTS AND YOU MAY WITHDRAW CONSENT RELATED TO THE

USE OF PERSONAL INFORMATION TO SERVE YOU TARGETED ADVERTISEMENTS.

IF YOU SIGN UP TO OUR MARKETING COMMUNICATIONS, YOU WILL BE ASKED TO CONFIRM

YOUR COMMUNICATION PREFERENCES AND GIVEN THE OPPORTUNITY TO UNSUBSCRIBE AT ANY

TIME.

YOU CAN CONTACT US DIRECTLY WITH REQUESTS TO CORRECT, ERASE, RESTRICT, OBJECT TO,

OR MOVE YOUR PERSONAL INFORMATION. IF YOU DO NOT WANT US TO PROCESS AND/OR

ACCESS YOUR PERSONAL INFORMATION, YOU MAY BE UNABLE TO USE SOME OF OUR

PRODUCTS.

6. CHILDREN’S INFORMATION

IF WE LEARN THAT WE HAVE COLLECTED PERSONAL INFORMATION OF USERS UNDER THE

APPLICABLE AGE OF CONSENT, OTHER THAN PERSISTENT IDENTIFIERS FOR SUPPORT OF THE

INTERNAL OPERATIONS OF THE PRODUCTS AND/OR FOR OUR LEGITIMATE INTERESTS, THEN WE

WILL TAKE REASONABLE STEPS TO REMOVE SUCH INFORMATION. WE MAY COLLECT NON-

PERSONALLY IDENTIFIABLE INFORMATION FROM CHILDREN, SUCH AS COUNTRY SETTINGS AND

LANGUAGE SETTINGS TO ENSURE COMPLIANCE WITH THE APPLICABLE LAW FOR THE SPECIFIED

COUNTRY. IF YOU BELIEVE THAT WE MAY HAVE UNINTENTIONALLY COLLECTED PERSONAL

INFORMATION ABOUT YOUR CHILD, YOU MAY CONTACT US USING THE DETAILS PROVIDED

BELOW.

7. YOUR QUESTIONS AND HOW TO CONTACT US

IF YOU HAVE ANY QUESTIONS OR COMMENTS ABOUT THIS POLICY OR OUR PRACTICES YOU CAN