Selected work in marketing strategy, digital and social media, content development, branding, campaign planning, and audience engagement.
Meridian Speedway — Content & Social Media Strategy
Developed a content strategy and social media plan focused on consistent communication, fan engagement, community connection, and sponsor visibility.
FanVision — Integrated Marketing Strategy
Developed an integrated marketing strategy using audience segmentation, consumer insights, digital marketing, and experiential activation to expand FanVision's reach within motorsports.
iRacing — Brand Audit
Conducted a comprehensive brand audit examining iRacing's positioning, audience, partnerships, competitive environment, marketing mix, and opportunities for continued growth.
Netflix — Marketing Strategy
Analyzed Netflix's marketing approach, competitive position, audience strategy, and opportunities for strengthening customer engagement and brand growth.
Branding of Athletes
Explored athlete branding through personal brand development, endorsements, social media, reputation management, and the relationship between athletes and consumers.
NASCAR — Marketing Strategy
Developed marketing recommendations focused on strengthening NASCAR's brand, reaching audiences, and creating opportunities for continued fan engagement.
Social Media Marketing Analysis
Analyzed social media strategy and audience engagement to identify strengths, opportunities, and recommendations for improving digital communication.
AFP — Social Media Plan
Developed a structured social media plan focused on audience engagement, consistent messaging, content planning, and strengthening the organization's digital presence.