If you want to stay memorable to your customers, your sports brand must constantly seek ways to level up the marketing that can seek loyalty and pays you well. And what could be the most humble but mighty marketing tool for a brand especially the sports brand? Well, here you can make the best use of printed footballs for your business and marketing gimmicks as well. They are not your ordinary marketing materials that last on game fields but they can make your profits table happy. In this blog, we will discuss five ways a sports brand can use printed footballs for marketing.
If you want your fans to scream “ we care about you and love your brand” then what's a better option than a freebie. Especially the things that one kicks and children love like printed footballs. These are freebies that people love and you can distribute them during the local games, tournaments and even during sports events with customised elements. Personalising is more fun and functional as well that stays with the fans and followers for a long time even after the game ends for the day. These balls go from one hand to another whether in school or home ground that gets your brand visibility a kick. Literally!
Have you ever stood in line to grab your favourite player's signature ball or his official merchandise? The rush, the excitement and the swag these exclusive merchandise creates is like no other. You can also recreate this tactic for your brand with limited edition printed footballs. So, why settle for less or even basic when you can go overhyped. These balls can be used for things and campaigns ranging from inauguration ceremonies, someone's anniversaries, while opening a gym or even during seasonal campaigns. Having unique balls especially curated for events with designs, players signatures or QR codes that links to your website can do wonders for your sport brand. Fans will love collecting these and you get an upper hand on the other competitors.
The third way to market your sports business is to create a trending thread or a challenge that garners you a fan following you can't imagine. For example, organising a skills challenge or having a competition with the exhibit of the most unique balls that leads to gigantic prizes will easily make your brand visible in a short time. You can host these events at malls, schools and even sports academies to encourage participants to use your printed footballs. This way you can engage and connect with everybody all rolled into one powerful campaign.
The next way to handle printed footballs is to connect with grassroots sports teams and academies training hundreds of players and budding professionals. Brands can also sponsor local clubs by giving them printed footballs each customised according to the brands vision and goals. This method not only boosts your image as a community supporter but also ensures that your company stays consistent during any events or matches.
Lastly, you can use these beautiful and carefully crafted printed footballs to promote in-store campaigns. It is the best way to run a retail campaign that offers purchase with a set amount and the most effective technique used in supermarkets and by sports stores. Football fans and followers are all around the world especially if it's a good deal. Printed footballs are a tangible reward and help in creating a fun connection with your company.
Printed footballs are effective, entertaining brand ambassadors that go beyond simple promotional goods. They keep your business at the forefront while they travel, interact, and spread happiness. Therefore, take into account these five astute tactics if you want to succeed with your next sports marketing campaign. Printed footballs have the potential to elevate your brand from the background to the forefront with the correct strategy.