The Rise vs The Crowd | Journeys & Curriculum | 3 Phases of Training Business | Indonesia Training Industry | Training Trends & Opportunities | Setting Goals & Milestones
3 Principles of Building Business | 3 Fitness of Business Success | Adopting Porter’s Generic Strategy | Professional Trainer or Training Entreprenuer? | Mastering Your 4 Key Success Factors | Competitor Analysis: Scanning the battleground | Pathfinding: Choose Your Path to Greatness | Finding your Niche: Topic, Market, Customers
Design Thinking vs Instructional Design | 5 Steps Process of Design Thinking | Applying Design Thinking to Training Design | Customer Empathy: Pains & Gains | Finding a Problem Worth Solving | Defining Present States & Desired States | Ideation Models & Techniques | Research Framework & How To’s
Achieving Problem/Solution Fit | Applying Human Learning Principles | Training Module Design Canvas • The WHY: Building Up the Case | The Principles: Idea, Fact, Logic, Impact | The WHAT: Key Steps & 3 Whats | The HOW: Tools & Techniques | Validating Your Solution
Learning by Experience | Sessions Structure & Goals | Cascading Goals into Activities | Developing Training Activities | Designing Classroom Experience | Aligning Experiences to Goals | Writing Sessions Rundown | Designing Training Slides | Create Training Prototype | Testing Training Prototype | Measure – Learn – Iterate | Polishing your Masterpiece
Positioning, Differentiating, Branding | Building Authority on Your Topic | Rogers’ Curve: Crossing the Chasm | Marketing Tactics & Strategy | Digital Marketing Techniques | Pitching Strategy to HR Dept | Key Message & Elevator Pitch | Drawing Proposals & Contracts
Writing Your Launching Scenarios | Wizards, Warriors, Friends & Wise Elders | Practice & Feedbacks Makes Perfect | Launching Tips & Tricks
reate Promotional Materials | Bringing Prospects to Your Launch | Creating Hooks, Interests, and Desire | Life After Launching