A great phoenix seo company will specialize in a few things that will drastically help your phoenix small business. First any great provider will focus on conversion tracking. Conversion tracking is necessary for your phoenix business because if you dont track conversions you will not understand how your campaign is performing at a macro level. As you speak with Seo providers to get a sense of the services that can be provider, you might start to notice those trends. The easiest way to find a provider is to either type in phoenix seo and identify a few of the people who are listing on the first page, or talk to another seo provider in phoenix . Lastly you can talk to someone in your network who has experience in this subject.
A few line items to look for when consulting with a seo consultant is to be aware of how they analyze your competitors and how they can convey that information accurately for your business. They can do this either through keyword analysis (which will allow you to understand the top money keywords to focus on), On page analysis( how content is organized on your homepage) and link building (getting your business mentioned by well respected brands in your niche). After they breakdown these line items, you will have a much better understanding of the opportunities your business has to capitalize on for your Seo campaign.
A couple of good services to start out with would be conversion tracking, gsa/ga set up and on page optimization. By having conversion tracking set up you will have a very comprehensive understanding of how users convert with your website, this will help you to understand if your website is converting users or if there is something in the design that is not user friendly. Setting up Google search console and Google analytics is a crucial part of your businesses profile in the future. These functions allow your business to seen by Google but also allows you to track user movement with your brand or content, doing both will save you money on analyzing your business strength and weaknesses going forward. Lastly, on page optimization is a important to communicating with the search engines the relevance of your site to the users search intent. If you are a Small business in phoenix Arizona and you are websites content is talking about mountain climbing equipment then its not relevant to the user. Organizing this content in way that benefits the user will not only help your standing with the search engines but you will also develop a higher trust with future customers and generate more sales.