H4H was started by Elsa, Mary, Una, Iris, Juliet, and Dylan, six teenagers from rural New Hampshire. In the town they grew up in, poverty was scarce, and those who were struggling were rarely forced onto the streets. However, all of the girls knew that they wanted to make a difference in the world, and one day, when complaining to each other about menstrual cramps, they happened upon a YouTube video. The video interviewed a homeless woman about what it was like to be homeless and have a period. The teenagers were struck by how serious of an issue it is getting hygienic products while being in poverty, and decided that they wanted to do something to help. Now, the girls have started their own campaign to bring women hygienic products and make sure that they stay clean and healthy.