Do you know what??? I invested a fortune in my app development, but yet I am not receiving the praiseworthy downloads on my app…I am thinking to give up on my dream of a successful business…
It’s a very common thought, which comes in your mind when you experience something not-so-happening on your app downloads meter, and the entire world seems to be collapsing on you since you have invested your time, expectations and monetary collections on a mobile app platform, out of which you gain no benefits because your mobile app fails to have a good number of downloads, leaving your dream crushing down mercilessly under the heavy wheels of users' preference.
Ufff…the mere thought of this situation makes me go cringe and feel weak on my knees, but this is the fact, and there is no point of creating in façade of wrong information in front of your mobile, which ultimately gives no result.
Hence, you need to know that unless your mobile app holds a bucket of certain essentials, it can never bring the downloads on your mobile app and your app with the best app development process remains neglected and unnoticed.
No need to lose heart, this is not something which has happened first time with a mobile app, but it’s a very common sight to be experienced because most of the mobile apps fail to follow these rules, such as:
Do you know the actual worth of a mobile app is only noticed when it is downloaded from its respective app stores? But this process can only happen successfully when your users get a beautiful description of your mobile app in the store.
An app’s description, which is mostly neglected by the users, holds the maximum worth because it works as a synopsis on a novel, which helps the readers to understand the story plot and increases the curiosity level to an extent that they end up buying the novel.
Same way, your app description needs to work as the synopsis of your mobile app and it must trigger the users to download your app…
But how to do it???
Few steps you need to keep in mind while writing the app description, first is the language of your app description, which should be localized and friendly, there must not be extra dose of keywords, use them wisely, so it seems an integral part of the mobile app and not the forceful addition, do show that how this app will help the users rather than showing that how many features your app has.
Also, one another important factor you must not avoid, if there is any special permission your app requires, then mention it in the description, play honestly then decisive.
Yes, a video teaser of your app’s live functionality sets the temp high and encourages the users to download your mobile app. But remember don’t play freshie game here; if you don't have the required skills to make a professional video, then you must hire a professional agency to make that video for your app.
Keep the video engaging, with the right set of music to compliment it, and also make sure that your video length is not more than 15-20 sec, and in some exceptional cases, it can reach to 30 sec, but beyond this, no user would love to watch your video and would quit in between.
When you first launch your mobile app, don’t expect every user would become a die-hard fan of your app, even WhatsApp had to struggle initially to craft that recognition for itself, and gradually it has become a household name…
The biggest download inducing factor for your mobile app is the FREE mobile app version, but if your mobile app has some stringent monetization policy, then you can offer the users to access your mobile app for Free or at the slashed price for a limited period of time.
Last but not the least keep an eye and track your users’ requirements, if they like or dislike some point within your mobile app, then you make sure that you work upon it and get it modified according to the taste of your users.
So with this, I bid adieu to you all….