Some of the great radio stations here in Uganda started as online radios. They worked their way through and currently, they are outstanding radio stations that everyone wants to tune and enjoy their amazing jams and inspiring presentations. Did you know you can start your own today without spending a fortune? That’s right, without having to splash a big deal! With all the available free accessories over the internet, your job will only be scheduling music and programs for your listeners. Let’s see how you can start an online radio without investing a fortune.
Things to know
Not only professions can start an online radio station, but you can also start one once you have read through these steps that I will list down here. Once you get to know your category, the accessories and tools needed, and how to start making money out of your station, then you will be on the move to having a successful online radio in Uganda.
Branding
Branding is an important concept in any business. It tags the unique feature on your idea put on paper and that will be the first step of an outstanding idea. Know what type of radio you want to put up, which kind of content it shall deliver, and who is your target audience. Once you answer these questions and more questions below, you will be on the move to a successful radio station.
Will your station only play music all day long?
If so, what kind of music will it play?
Will you have radio presenters, or DJ’s and what number would you want to hire?
Will your radio station host interviews or play adverts for consumers?
Get some Equipment for your station.
Now that you have an idea of the kind of station you want, you can go on and get some required equipment to start your online radio station. Below I have listed for you some of the vital equipment that you must have to start an online radio without investing a fortune.
A USB condenser microphone (like the Rode podcaster)
An audio interface (like the Focusrite scarlett)
Broadcasting software (like Airtime pro)
Know where and how to share news
In case your radio shall sometimes update your audience with the latest happenings in your locale, know the right sources of news that you will need to trust before delivering information to the public. You could use some automated tools below for this purpose;
Google alert
Feedly
Tweetdesk
Also follow other media centers for the latest updates.
Consider copyright
The music copyright law in Uganda is an invisible issue and it’s not considered at all. But there are other copyright laws that you must consider along that. Be sure not to be caught offside the laws as that might land you in the bad hands of this nation.
Getting started with Airtime pro
Now you know what it takes to start a successful online radio. Let us proceed with the actual steps to start an online radio without investing a fortune.
You can sign up for Airtime pro free of charge for seven days before purchasing a full package service from the hosts. Below are steps to get along with setting up your online radio station with Airtime pro.
Setup Radio Time Zone
The first thing you need to do is to set up your radio’s time zone. This can be done from the setting on the left-hand menu. In this same section, you will configure your station’s name, description, and time zone.
Add DJ and program managers
Running your station alone might be a huge role more so if you have other engaging activities you handle in your daily routine. You will need someone else with good presentation and DJ qualities to help you in this case.
Upload some Audios
Now that you have set up some users and DJs, you can upload some audios. Just click the “Upload” button on the left hand menu. You can either drag and drop or browse the file where your music is stored.
Create your Radio Show
After uploading some music, you will need to start scheduling some shows for your listeners. Use the weekly view in the meantime since you have nothing yet in your schedules. The calendar will help you a lot with your shows, scheduling a single day, repetitive live streams and so more.
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