The antioxidant benefits of CBD, the next cosmetic super ingredient?
The ladies Elsa Navarro talks about, the first to openly acknowledge the benefits of CBD, did so because of their culture in an almost intuitive way. But what brands are now looking for is to scientifically demonstrate that popular knowledge. "At this moment, the most interesting thing is that we know that CBD can become one of the most powerful natural antioxidants for cosmetics. Its benefits on the skin against the effect of free radicals, wrinkles and But it also has many other properties that have yet to be discovered and that can be very interesting for the consumer. Despite the fact that it has been with us for millions of years and that we have an endocannabinoid system prepared to receive these substances from cannabis plants, we still have to study a lot, "says Navarro.
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Her company, for example, has signed the first research agreement with a public hospital, a benchmark in dermatology, to find out its benefits on the skin. Because although above all it has been talked about its relaxing, soothing and anti-inflammatory effects, acting as an antioxidant or to control sebum on oily faces are fields still to be explored. "CBD has a long way to go, it is still beginning. The potential it has is impressive, I think it will be a super ingredient in the cosmetic industry."
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How to get started in cosmetics with CBD
As with every new cosmetic trend, the question also arises in this case: how do I introduce CBD into my beauty routine? Elsa affirms that it is not necessary to completely change the ritual -a point in favor of these products-, but that it is about trying those that we need at all times, according to the specific needs of our skin. "The Routine 0 Fluid product, which is our most complex formula, is ideal for a consumer who is beginning to understand her skin. Then we have products that I would recommend to an older woman, such as the Night Cream, ideal from 45 years of age. , when you need more hydration ", he recommends.
SEE: Cosmetics formulated with CBD to update your anti-aging routine
In its extensive catalog, Kuida -which is defined as Skin Care- includes, in addition to an extensive range of facial and body formulas, a hair product: a hair oil. Why this choice? "In Latin America there has been a boom in CBD shampoos, but this molecule, in order to permeate, needs a good vehicle and if you put it in a rinsable product such as shampoo, you are wasting it. That's why we launched a no-rinse oil - which can also be used in the body-, which allows the CBD to act on the hair and obtain all its antioxidant benefits ". Another use for an ingredient that, beyond its controversial origin, promises to give a lot to talk about in the beauty industry.