Website Design
What's The Big Deal About Search Engine Optimization?
You could spend every day of the next two years building a site that you thought people might love but unless it is properly optimized for the webs search engines it might just sit around on page 90 somewhere never being seen by anyone. This article will explain a few great ways that you avoid falling into abyss.
Getting your website to the top of a search page can be aided by posting regularly on your site. If you consistently contribute useful information to the online community then search engines will note this and promote your site for its unique and meaningful content. In addition you will likely have more visitors to your site to read the fresh content that you post and this will help promote you in search results as well.
Pick a domain name which has your desired keyword in it. You need to make your site easy to locate when customers are trying to look for it in the web. Not everybody will come to your website from the advertisements some find your site by searching for things on your site.
Check each page of your website and make sure it has a META description. If it doesn't then you need to edit the page and add one. The description often shows up in search engines so use action statements that grab the searchers attention. This is also a good place to use strong keywords. Check existing META descriptions and improve them if needed. Limit the description to 155 characters.
Use your incoming links carefully. Search engines will actually look at who is linking to your site regularly and if they are a quality website themselves. If the search engine does not recognize the linking website of one of high quality then the website linking to you may take you down a notch in the search engines credibility standards.
One important tip that you should remember is that you should never republish an article at different links on your site. Google ranks pages in its SERP based on quality and considers different links to articles with similar content as a low quality link. Instead use references to one single link.
A good way to increase search engine optimization is to make deals and get to know other websites. You should talk to the leaders or makers of other leading websites and ask if they could provide a link to your website. In return you should do the same thing.
For better search engine optimization make use of the h1 tag. Use the h1 tag in your title and make sure the title is somehow contained in the text. The h1 tag helps you focus directly on keywords. Also make use of the h2 and h3 tags for more streamlined optimization.
Keywords are very important for search engine optimization but you will want to use them in an effective manner in regards to affiliate marketing. Overflowing your page with keywords is not a good strategy as search engines will pick up on this and dock points. Use your keywords in a relevant and understandable manner to maximize effectiveness.
If you want your website to get a lot of hits it is important that you create plenty of relevant keywords. This is important because without creating these keywords people using search engines are less likely to be directed to your page. Make sure to clearly describe what your website is about.
Stay away from JavaScript when writing your pages. The engines will pretty much ignore what you place in scripts and the content will not be indexed. If you feel you must use some JavaScript make sure that the majority of your content is not included or the work you put into it will be for naught.
One tip for increasing your search engine optimization is to get to know your target audience. There is a big difference in what you should post if your readers are stay at home moms verses single men who like to travel. Once you can figure this out you will know what type of blog posts to write.
Make sure the that SEO services provider you choose will make a site map for your website. Additionally be sure that they use Google .xml standard formatting. An up-to-date site map in the right format is very helpful in attracting search engine bots and showing them around your site. It is also helpful to human beings who want to know whats on your site!
Figure out what .gov .edu and .us websites are linking to and provide it! Link juice from these websites will raise your page ranking substantially. So you have to think of content that they would want their readers visiting.
Keep yourself apprised of sites which add a new link to your website by using an alert program in a search engine. Set up an alert using "link:www.domainname.com" with your domain name and it will let you know whos linking to you. This is important so you can keep track of which pages are drawing the most attention.
If you use URL shorteners when posting to social media or other sites make sure you receive credit for the link traffic in the search engine. This means selecting a link shortening service that uses 301 redirects. Otherwise the link shortening service itself will receive credit for traffic that's actually going to your site.
Simply linking your page to a large number of other sites will not guarantee good search engine optimization so be concerned with the quality of the link sites rather than the quantity. Make sure that the sites you link on your web page will give your customer the right impression of your own site by making them something that they would actually want to see.
To improve your sites search engine optimization make sure that every page of your site is thematically focused and simple to understand. If a page on your site covers multiple topics it will be very confusing for a spider. If you need to express more than one topic on a single page you need to create more pages.
As you know from the beginning of this article search engine optimization is one of the number one things a website needs to be successful. Appearing early on search engines is a great way to bring in new customers for free. Apply these techniques to your website and watch your traffic soar!