Web Design Company Wilson Landing
How To Maximize Your SEO Efforts For Business
When you search for something on the internet using a search engine how often do you go past the first page of results? If your like most people you don't need to go past page one to find what you want. And that's why your website needs search engine optimization or SEO. Here are a few ways to make sure your site shows up at the top of the list.
For search engine optimization avoid heavy use of flash or avoid it altogether if possible. The same goes for frames and the use of things like AJAX. This is because different pages or elements in flash or similar set-ups will all share the same link rather than having differentiated links. This makes it harder for search engines to find.
With Googles approach of not focusing intently on Meta tags you should pay a lot more attention to title tags on your homepage. Your first 66 characters are displayed in the search engine rankings so this is where your focus should lie. You need to sum up what your business is about right from the start. Save the fluff and get straight to the good stuff.
To ensure that your website is as easy as possible to crawl keep your site architecture flat. Don't use too many sub folders instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names close to the root folder so they will gain a higher page rank.
Don't put large amounts of information in the TITLE or META tags of a website. Putting large numbers of keywords in these two areas of a page is a common tactic used by spammers. There is evidence that websites that have lots of information in these tags are heavily penalized by Google and other search engines.
Make sure that all the pages on your website load quickly. New search engine algorithms now take into consideration page response times when assigning a rank to your website. If your pages take a long time to load it could be due to your web host rather than your content. It is best to use a dedicated web server to host your website.
If you are doing your best at marketing your site on the internet and you are ready to grow at a faster rate go offline. Thats right offline. Consider taking your advertising to physical mediums like newspapers and magazines. A little paper investment will lend a great deal to your online image.
Never fluff it up. No one likes off topic tangents or irrelevant information- not readers search engines or article directories. Even if your article may end up shorter than you intended do not add extra information that does not belong there. Get to the point and keep it there to draw the most attention.
Boost your websites SEO by visiting ".edu" domains and creating backlinks on their blogs and forums. Also search for .edu sites in need of sponsorship. Search engines favor .edu websites and sites with numerous backlinks. Make sure that the comments you leave on these websites are relevant and not a hard sell for your company or product.
Don't forget to fill in the About Me boxes of all of your social media and forum memberships. These locations are often overlooked and yet they are the perfect location for a quick elevator pitch on your business. Be sure to include your web address and any social media user names you want to promote.
When your main objective is to generate visits and external site traffic through links on other sites quality will always win out over quantity. In the long run one link from a credible well-respected and authoritative site will always trump a dozen site links from sketchy irrelevant or highly outdated sites.
When working on search engine optimization remember to build a site map page for your site. If your site is very large you can have two site map pages. Spider bots are only able to index pages that can be crawled. A site map is a way to help spiders find all of the information contained on your site.
Jewelry can be a very fashionable accessory but it will also collect a lot of bacteria during the course of the day. Clean your jewelry frequently regardless of where it is on your body. This will help to ensure that you are minimizing the amount of bacteria that comes in contact with your skin.
SEO requires a finely tuned balance of on-site and off-site optimization. While the two concepts are actually considered separate techniques the most effective and keyword-optimized sites combine the best aspects of each of the two schools. When well-researched and done properly the two sides create a site that is greater than the sum of its parts.
Keep your site updated but do not spend time making small changes. If you are constantly make small insignificant updates to your page the search engines think that you are just trying to get the date changed for when the last update was done. You will get ranked down for this after it notices it a few times.
With millions of sites out there you cannot afford to wait for the major search engines to seek you out. Take a proactive approach by registering your site with all of them - Google Bing Yahoo and any others that you come across. Waiting for recognition is unlikely to deliver the site traffic that you hope to generate from your efforts.
Keep your links high quality. A few great links will far outweigh a plethora of low quality links so make sure your linking to sites that are worth your reputation. You can also ask those sites if they would be able to link back to you in return raising the number of backlinks you have.
When thinking about search engine optimization for a website a common mistake is to focus entirely on major search engines and forget about the somewhat less popular search engines. Other search engines can command a significant share of searches and so staying up to date with their website guidelines can give you an edge over sites exclusively tailored to one major search engine.
Search engine optimization describes quite a few things. There are lots of tasks that can be done to get a page to rank higher than it does now. Begin with these tips and improve your rankings in no time.