This instructional solution will target a wide variety of employers from business, industry, and education. Audience members may represent all levels of business from HR recruiters to IT professionals to executive-level CEOs.

The target audience includes representatives from companies of all sizes, ranging from established corporate brands to small start-ups. The instructional solution can be used to market the university's educational technology program to recruiters, executives, and community leaders via websites, social media, industry associations, job fairs, and community events.

No matter their organization size or industry, potential employers are all looking for instructional designers with knowledge of best practices and experience creating instructional material, using a variety of technology, and staying on schedule. They're looking for employees who are flexible and quick learners.

Educational Technologists are vital players to the long-lasting success of workplace training, technology integration, and advanced systemic change in business operations. But employers don't know it.

There were more than 300,000 jobs for instructional designers in 2019, according to the U.S. Bureau of Labor Statistics. But, really, there were even more.

That number is for jobs labeled training and development specialists. Instructional designers are also called instructional coordinators, educational technology specialists, curriculum developers, learning designers, and distance learning specialists.

There are many potential employers who are looking for instructional designers but don't know it, because they don't know what an instructional designer does or may not have ever heard of that job title before.

Ideally, potential employers of instructional designers would understand what an instructional designer can do and how graduates of The University of Texas Rio Grande Valley's educational technology program are especially prepared to do the work.

To reach this goal, Team Solutions will create a three-to-five-minute multimedia presentation, which will:

• Define educational technology and its various names.

• Identify ways educational technologists can help potential employers increase productivity and save money.

• Highlight the strengths of the UTRGV educational technology graduate program.

Team Solutions will produce a multimedia video of 3-5 minutes to convey information about educational technology that will:

• define educational technology and give a wide variety of examples of ed-tech roles and positions across industries.

• provide evidentiary statistics on the value of educational technologists, highlighting savings and increased productivity.

• provide context for industry growth and the increased need for trained technologists.

• highlight the skills of educational technologists as trainers with emphasis on learning theory and psychology.

• give an overview of the university's program with information on the professional standards and accreditation.

• • A visually stunning video that is less than five minutes long allows easy and fast distribution to the target audience. They are often pressed for time and are less likely to review a multi-page report.

  • The five sections of the video will cover topics employers need to know to understand the importance of hiring trained educational technologists.