How are businesses using and adapting to Generative Artificial Intelligence?

Author and presenter

• Alistair Chong, School of Management, TSBE

Abstract

As businesses increasingly adopt Generative Artificial Intelligence (GenAI) for previously outsourced tasks, preparing students to embrace this new organisational landscape is crucial (Eager, 2025). Applying the pedagogy before technology theory, an AI literacy intervention was designed and implemented for students studying BMA202 Business Strategy. This activity exposed over 200 students to the inherent challenges and limitations of GenAI tools (Xie et al., 2024), preparing them for an environment without AI safeguards. Student teams probed ChatGPT, Gemini and Co-Pilot with a single business strategy question, “Why do business strategies fail?”: critically comparing the responses (Ward et al., 2024). The effectiveness of this simple task was reflected in subsequent assessment tasks with the use of GenAI built into the assessment task. Students found the exercise valuable, with one remarking, "I didn't know it was capable of this, I am amazed" (Yang et al., 2024). The impact was evident in students' ability to critically analyse AI-generated statements, effectively use generative artificial intelligence, and both sense-check and fact-check outputs. This approach equips students with the necessary knowledge and tools to be efficient and effective in their future employment: potentially leading to greater job opportunities and improved employability metrics for the University. By embedding GenAI literacy into learning activities, students are better prepared to navigate the evolving business landscape and use GenAI tools ethically and effectively.

References

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Xie, Y., Xia, W., & Qiu, Y., (2024, June). Construction and Implementation of Generative AI-Based Human-Machine Collaborative Classroom Teaching Model in Universities [Conference presentation]. International Conference on Blended Learning, Singapore.

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