SEO, or Search Engine Optimization, is the process of improving a website's visibility in organic (unpaid) search engine results, such as on Google or Bing. It involves optimizing various elements of a website including content, keywords, technical aspects, user experience, and external factors like backlinks, to help the site rank higher for relevant search queries. The goal of SEO is to attract targeted, quality traffic to a site by making it more findable and relevant to users' searches. 

Search engines like Google are designed to organize and deliver the world’s online information in the most useful way possible. They function much like digital librarians — scanning billions of web pages to understand their content and relevance. This process involves two main steps: crawling, where search engines discover and read website content, and indexing, where that content is stored in a massive database (the search engine’s "library") so it can be retrieved when users search for related topics.

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