TEACHING
Teaching Experience
Harvard Business School
Managing Customer for Growth (MBA Elective)
Teaching Fellow (2022 Fall, 2023 Fall)Digital Marketing (Harvard Business Analytics Program)
Teaching Fellow (2023 Fall)
Online Courses
Data-informed Product Strategy
Instructor (2,121 students as of June 2024; Evaluation: 4.9 / 5.0)Business Analytics Using R
Instructor (1,876 students as of June 2024; Evaluation: 4.9 / 5.0)Text Mining Using R
Instructor (525 students as of June 2024; Evaluation: 4.6 / 5.0)
Teaching Materials
Travelogo: Understanding Customer Journeys.
Eva Ascarza and Ta-Wei Huang.
Harvard Business School Teaching Note 524-044, February 2024.Customer Data Privacy
Eva Ascarza and Ta-Wei Huang.
Harvard Business School Technical Note 524-005, November 2023.Managing Customer Retention at Teleko
Eva Ascarza and Ta-Wei Huang.
Harvard Business School Teaching Note 524-036, October 2023.
Harvard Business School Spreadsheet Supplement 524-704, October 2023.Design and Evaluation of Targeted Interventions
Eva Ascarza and Ta-Wei Huang.
Harvard Business School Technical Note 524-034, October 2023.
Harvard Business School Spreadsheet Supplement 524-703, September 2023.