TEACHING
TEACHING
Harvard Business School
Managing Customer for Growth (MBA Elective)
Teaching Fellow (2022 Fall, 2023 Fall, 2024 Fall)
Digital Marketing (Harvard Business Analytics Program)
Teaching Fellow (2023 Fall)
Online Courses (in Mandarin)
Data-informed Product Strategy
Instructor (2,121 students as of June 2024; Evaluation: 4.9 / 5.0)
Business Analytics Using R
Instructor (1,876 students as of June 2024; Evaluation: 4.9 / 5.0)
Text Mining Using R
Instructor (525 students as of June 2024; Evaluation: 4.6 / 5.0)
Travelogo: Understanding Customer Journeys
Eva Ascarza and Ta-Wei Huang.
Harvard Business School Teaching Note 524-044, February 2024.
Customer Data Privacy
Eva Ascarza and Ta-Wei Huang.
Harvard Business School Technical Note 524-005, November 2023.
Managing Customer Retention at Teleko
Eva Ascarza and Ta-Wei Huang.
Harvard Business School Teaching Note 524-036, October 2023.
Harvard Business School Spreadsheet Supplement 524-704, October 2023.
Design and Evaluation of Targeted Interventions
Eva Ascarza and Ta-Wei Huang.
Harvard Business School Technical Note 524-034, October 2023.
Harvard Business School Spreadsheet Supplement 524-703, September 2023.