Teaching Experience
National University of Singapore

• Customer Analytics & Visualization (Undergrad)
  Instructor (2026 Spring)

• Marketing Analytics Visualisation and Communications (MSc)
  Instructor (2026 Spring)
  
  

Harvard Business School

• Managing Customer for Growth (MBA Elective)
  Teaching Fellow (2022 Fall, 2023 Fall, 2024 Fall)

• Digital Marketing (Harvard Business Analytics Program)
  Teaching Fellow (2023 Fall)
  
  

Online Courses (in Mandarin)

• Data-informed Product Strategy
  Instructor (2,121 students as of June 2024; Evaluation: 4.9 / 5.0)

• Business Analytics Using R
  Instructor (1,876 students as of June 2024; Evaluation: 4.9 / 5.0)

• Text Mining Using R
  Instructor (525 students as of June 2024; Evaluation: 4.6 / 5.0)
  
  

Teaching Materials

• Travelogo: Understanding Customer Journeys
  Eva Ascarza and Ta-Wei Huang.
  Harvard Business School Teaching Note 524-044, February 2024.

• Customer Data Privacy
  Eva Ascarza and Ta-Wei Huang.
  Harvard Business School Technical Note 524-005, November 2023.

• Managing Customer Retention at Teleko
  Eva Ascarza and Ta-Wei Huang.
  Harvard Business School Teaching Note 524-036, October 2023.
  Harvard Business School Spreadsheet Supplement 524-704, October 2023.

• Design and Evaluation of Targeted Interventions
  Eva Ascarza and Ta-Wei Huang.
  Harvard Business School Technical Note 524-034, October 2023.
  Harvard Business School Spreadsheet Supplement 524-703, September 2023.