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"The main mission is to preserve as many of these stitches as possible via innovation and sustainability." - Suzy Tamimi
ADISH
Amit Luzon, Eyal Eliyahu, Jordan Nassar, and Qussay K
SOURCED FROM ADISH'S WEBSITE
ADISH, launched in 2018, is an Israeli and Palestinian owned brand pairing contemporary silhouettes with traditional Palestinian craft techniques. The word ‘adish’ is Hebrew for apathetic, reflecting what Israeli brand owners Amit Luzon, Eyal Eliyahu saw amongst the majority of Israelis – a sense of apathy towards the occupation and the oppression of the Palestinian people, and that there is no neutral position on the illegal occupation of Palestine. Working in collaboration with Palestinian-American artist Jordan Nassar and Ramallah-based Qussay K, the brand demonstrates that fashion can be a medium for solidarity in times of extreme hostility. ADISH has been active in providing well-paid jobs to Palestinian women, by employing those in local villages to embroider garments. On each garment, is stitched a label describing the embroidery style, the name of the embroiderer and the Palestinian village she is originally from. As the brand is sold at vendors such as SSENSE and Dover Street Market, it pushes authentic Palestinian embroidery in the mainstream while providing sustainable jobs.
Nol Collective
Yasmeen Mjalli
Nol Collective, formerly known as BabyFist, was launched in 2017 by Yasmeen Mjalli, a Palestinian art history graduate from Ramallah. Nol is the Arabic word for ‘loom,’ which symbolizes the collective human and creative effort that Palestinians put into creating clothing. This effort includes shearing livestock, spinning wool, dyeing yarns with plants and spices, washing yarns to set colors, and weaving yarns into cloth on the loom. Nol Collective incorporates ancestral practices like natural dyeing, partners with cooperatives for hand-weaving and hand-embroidery, and sources natural and deadstock fabrics to produce environmentally sustainable garments. Mjalli started her brand to advocate for women’s rights in Palestine, as proceeds from sales go towards local women’s groups and educational classes on reproductive health in Palestinian classrooms.
Fashion brands that have developed in Palestine face challenges that include inhumane checkpoints, road blockages, and ID checks. Israel divides the region into three areas: “Area A” is a part of the West Bank that is surrounded by walls or heavily patrolled borders. Those who live there cannot leave or enter without receiving permission from the Israeli government, and the area can only be visited by people from “Area B” – a shared space between Israeli and Palestinian authorities, or from “Area C,” which is completely controlled by Israel even though it’s seen as part of Palestine.
ADISH employs Palestinian taxi drivers born in Area C with full access to bring garments from the embroidery studios in the West Bank to Tel Aviv. On Nol Collective’s website, they state that Israeli military occupation affects every aspect of their production, from shipping packages and importing fabrics (certain shades of green have to undergo extra security screening, for example) to their ability to move throughout Palestine to meet and work with artisans. Oftentimes, garments can be held up at military checkpoints, which can delay an order for a few weeks.
suzy Tamimi
CUSTOM TATREEZ SNEAKERS IN COLLABORATION WITH YUJI OKURA (2022-2023)
CUSTOM TATREEZ SNEAKERS IN COLLABORATION WITH YUJI OKURA (2022-2023)
Suzy Tamimi established her brand in 2015 as a way to express her identity as a Palestinian-American, blending traditional tatreez pieces with Western streetwear. Brooklyn-based Tamimi creates innovative and unique pieces such as sneakers and bucket hats donning the symbols of doves (representing peace), olive tree branches (cornerstone of Palestinian agriculture and heritage) and poppy flowers (to honor the lives lost in the pursuit of freedom). Her new collection, Freedom Fighter, is a political and humanitarian expression, influenced by boxing as it evokes fearlessness and rebellion.
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