Muar's close proximity to the river, rich agriculture historey, and wet markets selling daily produce ensure the freshness of ingredients used by the eateries in Muar, resulting in their fine quality. Consequently, over the years, Muar has gained a reputation for its food. Throughout Muar are numerous eateries ranging from pushcart stalls to fast-food restaurants, catering to all ages and races. Besides being a necessity, food brings people together. 

Despite Muar is renowned for its famous local food such as otak-otak, satay, asam pedas fish, and coffee which offers a unique gastronomy experience, the promotion of local food in Bandar Maharani is still lacking and traditional food culture in Muar faces challenges due to rapid modernization. The main objective of this study is to propose a Muar Gastronomy Center to preserve and promote Muar’s local food culture.