Social media: Planned and managed digital campaigns across MCCIA's social media platforms. Grew LinkedIn followers by 1.5K+ in one quarter (6–7%) through targeted campaigns and content optimization.

Editorial: Owned the end-to-end editorial process for MCCIA's in-house publications, newsletters, the Sampada magazine, and press releases coordinating content, design, and stakeholder alignment to meet publishing timelines.

Brand communication: Contributed to brand communication strategy for MCCIA's member ecosystem of MSMEs, translating industry narratives into audience-appropriate content across formats.

Cross-functional work: Collaborated with design, editorial, and events teams. Recognized for professionalism, detail-orientation, and managing multiple campaigns simultaneously.

Hiring: Managed the hiring process for MCCIA's in-house fellowship program sourcing, interviewing, onboarding, and integrating candidates into projects.

Additional work samples available here

Delivered strategic communication and business projects for four MSME partners: Jay Bhavani Jewellers, Nikatom, Supergreens, and FMotiwala Jewellers. Each engagement focused on sharpening brand positioning and improving customer-facing processes.

Conducted structured user interviews and market research to identify gaps in value propositions; findings directly informed product messaging and sales strategy for partner brands.

Led partner onboarding into the fellowship ecosystem, managing the relationship from initial outreach through active integration.