Search Engine Optimization (SEO for short) is the best way to get visitors to your Squidoo lens. Read this free tutorial to learn how to harness Google and other search engines to get more traffic.
How do most people find web pages? They type a word or three (called "keywords") into Google and click one of the first links that turns up. So how can you get your lens to have top billing in Google searches, or for that matter, Bing, Ask, or any other search engine? Obviously, you're competing with the whole web, so it's not easy! But it's not impossible:
Important!
Human readers are your primary audience, NOT search engines.
That's why I keep saying, "the subtle use of keywords." Your lens must be readable and appealing, or people will leave! Keywords are like bones -- if they're sticking out too much, they're ugly.
The most common form of Squidoo SEO is to identify what words related to your topic are getting searched by lots of people, then use those keywords on your lens and/or in links pointing to your lens. This informs search engines which search terms your page is most relevant for, so that your web page will rank better for those searches.
1. Brainstorm for good keywords.
Think carefully. What word or words would you type when searching for a page like yours? For example, if I were writing a lens on hot dogs, I might try "hot dogs," "hot dog," "wiener" and "frankfurter." Need help brainstorming keywords related to your topic? Go to Google, search for a term, then pick "Related searches" or "wonder wheel" from the sidebar. Check out the phrases Google thinks are related to your search.
2. Check to see how often keywords are searched.
Long term, you may want to opt into keyword research tools that require registration and/or cost money. However, I have gotten Squidoo lenses to page 1 of Google for years simply by using Google's Free Keyword Tool to get a sense of traffic numbers. I look at "global" (worldwide) traffic rather than "local" (in your own country).
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