Before you begin...

“She Loves It, She Loves It Not: Women and Technology is an interactive CD-ROM disc created by Christine Tamblyn in collaboration with Marjorie Franklin and Paul Tompkins at San Francisco University’s Faculty Multimedia Research and Development Center in 1993. It contains texts, sound, movie clips, and images about women’s use of technology in the past, present, and future. Over the last two decades feminists have identified men’s monopoly of technology as an important source of their power; women’s exclusion from access to technological prowess is a crucial element in their dependence on men. This project addresses this issue from several different angles. The viewer accesses a series of screens by clicking a mouse. The initial interface is a graphic image of a daisy. Each of the petals of the daisy represents a loop of screens with a particular theme: Memory, Control, Power, Communication, Violence, Homunculus, Labyrinth, Interactivity, The Other, Representation and Ideology. When a viewer clicks on a petal, the loop she has chosen begins” (Tamblyn).

Here you have access to screen recordings divided into two parts of one interactive experience of She Loves It, She Loves It Not: Women and Technology. This is meant to serve as a guided tour through the project. As with the original CD-ROM, viewers can still choose how long to spend with it, what order to view it in, whether to repeat or skip sections altogether by hitting the pause, rewind, or fast forward buttons found on the YouTube video. Other materials are provided below to give the viewer more context about the CD-ROM, its reception as well as Tamblyn’s creative process.