Initially available only in India, in March 2020, MX Player announced the launch of its OTT service internationally to selected markets, including the United States, United Kingdom, Australia, New Zealand, Pakistan, Bangladesh and Nepal.[7] Elsewhere, it is still a video player.

Globally, TikTok continues to reign supreme but there is ample room for local players, not just in SVF, but also in many media consumption categories. We have witnessed the first-ever historic decline in FB DAU last week. Netflix's struggles in many markets, including India, are well documented. This indicates that the next few billion users can come from new local players in every kind of media - be it OTT, Short Form Video and Gaming.


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2023 has been a big year for the influencer marketing space as more and more brands, including legacy players, added these brand ambassadors in their marketing mix. This huge and sudden expansion of the influencer marketing space forced government and regulatory bodies like ASCI & SEBI to come up with endorsement guidelines to limit unfair trade practices and misleading promotions on the web.

Influencer marketing is being considered as a practical way to create awareness and drive consideration for products and services. It also offers brands the flexibility to target specific markets in their preferred language, through the locally influential players.

MX Player, which was initially developed by Karan Bedi in 2011 as a video player, was acquired by Times Internet in 2018 for about $140 Mn. After getting acquired by Times Internet, MX Player raised $110 Mn in its Series A round from Tencent at a valuation of over $500 Mn.

Similarly, an alternative of Shareit provided by MX player is MXShareKaro that was launched officially on Google Play Store. The app currently supports English and Indian languages like Hindi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati, Marathi and Punjabi. Users can share video, music, pictures, apps absolutely free and without any mobile data usage.

MX Taka Tak is the latest addition to the plethora of short video apps we have been seeing since the ban on TikTok. Taka Tak is made by MXP Media India formerly known as J2 Interactive. The developer is known for the popular Android media player app called MX Player.

You already know that TikTok, Likee, and Vigo Video apps are banned. After the ban on the short video platform, many short video platforms were launched. Many short video platforms are currently available like Roposo, Moj app, Bolo Indya, etc. But Mx player also launched the short video MX Taka Tak app. Today I am explaining to you about the MX Player short video app. Read this post till the end to know more about this.

The name of the app is Mx Taka Tak- Short Video App by MX Player app. You know that the Mx player app is the most popular video streaming app. You can make funny videos, Lip-Sync videos, and music videos through this app, and upload those videos for people to watch your talent. ff782bc1db

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