If someone asks you, what does it mean to invest in a tractor? Your answer would most likely be that it’s just buying a tractor from a brand that offers the latest tractor features and technology that suits your farming needs. A simple transaction between a brand/a dealer and a customer where the customer just “purchases” a tractor from the company dealer and that’s the end of it. But, is it really all that there has to be? Just one single transaction? While for most brands this might be enough, there are indeed some brands that strive to give their customers so much more! These brands dedicate themselves towards creating an ecosystem for their customers so that their experience of investing in a tractor feels more than just “buying something”. Each and every consumer feels like they are a part of an ecosystem, an ecosystem that the brand has created for everyone through their products and services. One such brand, when it comes to tractors and other agriculture services, is Digitrac.

Digitrac is a tractor manufacturer that makes some of the tractor models in India. A trusted brand that offers its consumers a multitude of products to buy and services to avail. As far as it’s products are concerned, the power and performance of a 50 HP tractor, or even a 60 HP tractor, are all tractors for sale made available by Digitrac. All of this is offered along with many, many tractor attachments the brand provides to its customers when they come in to purchase their Digitrac tractor. So, with all that in mind, it wouldn’t be too much of a stretch to think that the brand would be dedicating resources to create a wholesome ecosystem for its customers. Guess what, that’s exactly what Digitrac does with its ‘AgriCare’ app. A service popular for being India’s first customised online agri-service platform, one that empowers farmers so that they have the knowledge required to optimise their productivity, especially if they already have and are using Digitrac’s range of tractors. The ‘AgriCare’ platform has multiple ways in which accomplishes this exact goal. One of the most unique ones is ‘Farm Tagging’.

Farm tagging is a service that Digitrac offers in which users of the ‘AgriCare’ platform can “tag” their farms with the app. Tagging here means that they are basically uploading details of their farm such as location, the kind of crops that they grow etc. into Digitrac’s database, so that the company can provide them with the best advice and customised services, all of which are tailored to enhance their farming experience. The benefits of this feature are as follows:

● Customised Advice

As mentioned, with Farm Tagging, each farmer who tags/registers the location of their farm with the AgriCare app helps the experts at Digitrac know the kind of advice that person might need. Taking into consideration factors like the weather and soil conditions, one can even make out the kind of pests that might be causing issues for a farmer in that specific location/area and measures that they can take to solve any such issues.

● Brand Trust

Because the advice every farmer is getting customised to their needs, and the chances that they are using Digitrac products while taking said customised advice is extremely high, from the perspective of the farmers, it’s a win-win situation. A platform like this only pulls them closer to the brand, transforming them from being a just part of the Digitrac customer base to becoming a part of the Digitrac ecosystem. Simultaneously, the platform also creates such an ecosystem for the brand to keep attracting more and more customers in the future.

● Greater Quality Output

Finally, and perhaps most importantly, the thing that truly matters in the end is that they get the best yield, both in terms of quality and quantity.

So, can a tractor brand be more than just a showroom with a few tractors lined up? Will, with Digitrac, we know that more and brands today are pushing towards creating an ecosystem for their consumers, especially in the agriculture industry, not only in India, but across the whole wide world!