2026020245 / M.A. program, 1st semester
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Sehee Cheon is a master's student in Consumer & Advertising Psychology at Korea University. Her research centers on consumer decision-making in today’s rapidly changing society, with a particular interest in how people consume within contemporary media environments. She explores how consumers’ patterns of consumption may shift in AI-driven contexts and how these changes shape everyday experiences. Through her work, she aims to better understand emerging consumer behaviors, foreground consumers’ experiences and concerns, and build psychologically grounded insights into evolving consumption. In her free time, she enjoys taking walks and watching animation.
Conference Proceedings & Presentations
오승재, 이주연, 전세희 & 김태연 (2025년 11월 15일). 인간-AI 협업에서 도움 시기와 선택 자율성이 소비자 반응에 미치는 영향. 2025 한국광고홍보학회 가을철 정기학술대회, 서울, 한국.