2026020245 / M.A. program, 2nd semester

Email: sheecheon@korea.ac.kr

Sehee Cheon is a master's student in Consumer & Advertising Psychology at Korea University. Her research centers on consumer decision-making in today’s rapidly changing society, with a particular interest in how people consume within contemporary media environments. She explores how consumers’ patterns of consumption may shift in AI-driven contexts and how these changes shape everyday experiences. Through her work, she aims to better understand emerging consumer behaviors, foreground consumers’ experiences and concerns, and build psychologically grounded insights into evolving consumption. In her free time, she enjoys taking walks and watching animation.