2026020263 / M.A. program, 1st semester

Email: la187384@gmail.com

Yegee Lee is a master's student in Consumer & Advertising Psychology at Korea University. She is interested in the metaverse, emerging social media, and Human-AI Interaction. She is particularly interested in understanding how these digital environments influence consumer behaviour and decision-making, especially the psychological factors that drive behavioural change and how such insights can be applied to brand strategies. In her spare time, she enjoys watching movies and going for walks.