2024021504 / M.A. program, 3rd semester 

Email: kyyi991104@gmail.com

Kiyoung Yi is a master’s student in consumer psychology, researching how various technologies and emerging trends shape consumer behavior and brand strategy. He is particularly interested in how consumers process information and make decisions in an evolving media landscape, aiming to provide both practical marketing strategies and academic insights that bridge theory and application. In his free time, he enjoys playing the bass and tennis, as well as exploring consumer experiences from new perspectives.