이소진

Sojin Lee

SoJin Lee holds a Master’s degree from the School of Psychology at Korea University. Her research focuses on consumer behavior in ubiquitous digital environments, with a particular interest in phubbing, short-form content consumption, and chatbot interactions. She examines how these digital experiences influence user engagement, consumer behavior, and digital well-being.

Journal Articles

Sojin Lee, Eunseo Kim, Jaeyeon Bang, Jiyeon Park, Yejoo Lee, & Taeyeon Kim. (in press). Does using mobile phones make you less attractive? Phubbing and perceptions of warmth, competence, and social attractiveness. Cyberpsychology, Behavior, and Social Networking.

이소진, 김태연. (2025). 챗봇의 상호작용 방식이 소비자의 비윤리적 행동에 미치는 영향: 지각된 인간성, 준사회적 상호작용, 도덕적 이탈의 순차적 매개 및 마키아벨리즘의 조절 효과. 한국심리학회지: 소비자·광고, 26(3), pp. 267-295.

Sojin Lee, Jaeyeon Bang, Jiyeon Park, Yejoo Lee, Eunseo Kim, Suyeon Kim, & Taeyeon Kim. (2025). Phubbed and turned to my phone, but still disconnected: The psychological consequences of being phubbed and coping through mobile use. Mobile Media & Communication, 20501579251384599.

Taeyeon Kim, Sojin Lee, & Soyeon Park. (2025). Social Support from Virtual vs. Human Influencers: Effects on Support Efficacy, Interactivity, and Social attractiveness. International Journal of Human-Computer Interaction.

Youngju Jung, Taeyeon Kim, Sojin Lee, Seung Min & Yongjun Sung. (2025). Short Made Them Powerful: Exploring Motivations and Problematic Uses of TikTok. Cyberpsychology, Behavior, and Social Networking.

Conference Proceedings & Presentations

이소진, 방재연, 이예주, 박지연 & 김태연 (2024년 10월 25일). 디지털 시대의 사회적 배제: 퍼빙이 심리적 웰빙과 미디어 이용 행동에 미치는 영향. 2024 한국광고학회 가을철 정기학술대회, 홍천, 한국.

이소진, 방재연, 이예주 & 박지연 (2024년 7월 2일). 퍼빙이 인상 관리 및 사회적 상호작용 의도에 미치는 영향. 2024 한국광고학회 학문후속세대 심포지엄, 속초, 한국.

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