이소진

Sojin Lee

SoJin Lee holds a Master’s degree from the School of Psychology at Korea University. Her research focuses on consumer behavior in ubiquitous digital environments, with a particular interest in phubbing, short-form content consumption, and chatbot interactions. She examines how these digital experiences influence user engagement, consumer behavior, and digital well-being.

Journal Articles

Sojin Lee, Eunseo Kim, Jaeyeon Bang, Jiyeon Park, Yejoo Lee, & Taeyeon Kim. (in press). Does using mobile phones make you less attractive? Phubbing and perceptions of warmth, competence, and social attractiveness. Cyberpsychology, Behavior, and Social Networking.

이소진 & 김태연. (2025). 챗봇의 상호작용 방식이 소비자의 비윤리적 행동에 미치는 영향: 지각된 인간성, 준사회적 상호작용, 도덕적 이탈의 순차적 매개 및 마키아벨리즘의 조절 효과. 한국심리학회지: 소비자·광고, 26(3), pp. 267-295.

Sojin Lee, Jaeyeon Bang, Jiyeon Park, Yejoo Lee, Eunseo Kim, Suyeon Kim, & Taeyeon Kim. (2025). Phubbed and turned to my phone, but still disconnected: The psychological consequences of being phubbed and coping through mobile use. Mobile Media & Communication.

Taeyeon Kim, Sojin Lee, & Soyeon Park. (2025). Social Support from Virtual vs. Human Influencers: Effects on Support Efficacy, Interactivity, and Social attractiveness. International Journal of Human-Computer Interaction.

Youngju Jung, Taeyeon Kim, Sojin Lee, Seung Min & Yongjun Sung. (2025). Short Made Them Powerful: Exploring Motivations and Problematic Uses of TikTok. Cyberpsychology, Behavior, and Social Networking.

Conference Proceedings & Presentations

이소진, 방재연, 이예주, 박지연 & 김태연 (2024년 10월 25일). 디지털 시대의 사회적 배제: 퍼빙이 심리적 웰빙과 미디어 이용 행동에 미치는 영향. 2024 한국광고학회 추계 정기학술대회, 홍천, 한국.

이소진, 방재연, 이예주 & 박지연 (2024년 7월 2일). 퍼빙이 인상 관리 및 사회적 상호작용 의도에 미치는 영향. 2024 한국광고학회 학문후속세대 심포지엄, 속초, 한국.

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