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Contact
Contact
Ivy College of Business
Iowa State University
2167 Union Drive, Ames, IA 50011
Office: +1 (515) 294-1681
Email: thur@iastate.edu
Publications
Publications
A Direct Utility Model for Access Costs and Economies of Scope (2024), with Dong Soo Kim, Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Management Science, Vol 70 (6), pp.3398-3416
A Choice Model of Utility Maximization and Regret Minimization (2022), with Greg M. Allenby
Journal of Marketing Research, Vol. 59(6), pp.1235-1251
Working Papers
Working Papers
Modeling Conditional Promotions on Spending, with Sanghak Lee
Incorporating Subjective Cost Perception into Models of Demand, with Jaehwan Kim and Greg M. Allenby
Locally-Rational Demand Models, with Sanghak Lee and Greg M. Allenby
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