Hello!

My name is Taegyu Hur (pronounced as tæg-yoo). I am an Assistant Professor of Marketing at Ivy College of Business, Iowa State University. My research interest lies in developing empirical models of consumer decision making and providing solutions to consumer demand problems using quantitative methods. My current papers focus on different aspects of costs that constrain consumer decisions. Methodologically, I use Bayesian inference and microeconometrics.

I received my Ph.D. in Marketing from the Ohio State University. Prior to OSU, I studied Business Administration and Marketing from Seoul National University, South Korea.