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Taco Bell has single handedly made it's one of a kind impression on Social Media. The Yum! fast food chain restaurant based out of California, is easily a Millennials social media favorite. Taco Bell is always producing and creating creative content that even someone who despises the restaurant would have to take offer two thumbs up too. Taco Bell has made it clear that they are here to stay, on social media and on the corner of every street.
CaMPAIGNS
CaMPAIGNS
Taco Bell has stayed ahead of their competitors by staying on top of trendy campaign slogans that are fresh, catchy, and creative. Taco Bell's 1997 ad," Yo Quiero Taco Bell" with the talking Chihuahua became a pop culture punch line. The ad was so popular that it ran from 1997-2000. To this very day you can walk up to most Americans over the age of 21 and say, "Yo Quiero, and the last words will be, Taco Bell."
Brand Personality
Brand Personality
Taco Bell found something that most businesses spend a lifetime trying to figure out. They found their brand personality. Taco Bell uses their witty sense of humor to engage Millennials and other generations on a daily on social sites such as Twitter, Instagram, and Facebook. Twitter however, is their most popular platform and their users from all over the world can partake in their super hilarious interactions. Taco Bell is also no stranger to relating to Millennials with emojis, memes, and of course, TACO's!
Celebrity influence
Celebrity influence
Of course any good thing has to have an even better thing, and that "thing" would be celebrities. Taco Bell shamelessly tweets to celebrities on many occasions but they also sponsor and endorse celebs as well. Taco Bell kept a close eye on celebs and athletes that are fan favorites and incorporated them in their branding, which is genius. Pull their fans in and keep the buzz or in their case, taco's going.
Interaction/real time
Interaction/real time
Taco Bell is everything but you're everyday account when it comes to interaction. Taco Bell gets their millennial audience and their audience gets them. Millenials and consumers respond to responses and attentiveness. Taco Bell replies are never the same. They are personal and direct. They retweet, reply, favorite, and interact in conversations that sometimes don't involve an @ the company. Consumers have taken a great like to that.
Millenials
Millenials
Taco Bells biggest and most influential crowd has been millenials. Taco Bell has perfectly executed a way to connect to their target audience. Millenials of course are digital natives and spend majority of their time on social media. Twitter has been the perfect tool to link Taco Bell to their Millennial audience. Taco Bell is stays current and relevant by using trendy hashtags, activities, and slang that American Millennials can relate too.
apps
apps
You can't survive in 2018 without apps and you can't survive in 2018 with Millennials as your target audience without something we cherish the most-apps. Apps are a very essential way to stay relevant amongst any audience. It's convenient, easy, and cool. Taco Bell released their mews of their app in a very attention grabbing worded picture that made most consumers want to follow suit and see just what all the fuss was about. Taco Bell made sure that their consumers knew about the app first and according to Awario.com, within 24 hours, 75% of their orders were done over a mobile app. Talk about, Yo Quiero Taco Bell. The launch of the app was massive and because of this their number of downloads were even bigger. Taco Bell took time in researching the best way to launch the app and needless to say they executed it. They completely stepped away from all of their social media accounts and did a blackout.
Risk or Risque
Risk or Risque
Last but certainly not least, Taco Bell is not afraid to take risk and get a little risque with their messages on social media. Rather it is them tweeting things to their competitors or having really bad timing after a political situation, Taco Bell has #nofilter, they are never afraid to speak their mind. Consumers love it. Taco Bell has done what some companies wouldn't dare dream of and they do it well.
All in all, Taco Bell is a one of a kind social media presence becasue they are:
- Creative
- Humorous
- Rsky
- And they know their target audience.
Taco Bell continues to interact and push the limits on Social Media and it has worked out beautifully for the company and for the fans that love them.
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