Taco Bell Logo Download

The initial Taco Bell logo used four colors in a repeating pattern: a dark red, a deep forest green, orange, and yellow. These colors correlate to the variety of ingredients Taco Bell offers. Red calls to mind spiced ground beef. Green represented lettuce. The orange is a similar color to shredded cheddar cheese. Yellow represents hot oil and the tortilla shell.

The Taco Bell logo underwent another redesign in 1994 that kept many of the elements of the 1992 logo and just refined them. Taco Bell would go on to use this logo for 22 years, the longest it has used any logo to date. The bell was recolored to a brighter shade of pink and set against a solid purple arch block instead of the streaked-paint background of the 1992 logo. Taco Bell also redesigned its typeface. They removed the elongated rails and small serifs and went with a blocky, sans-serif font with diagonal letter cuts.

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The logo, created for Taco Bell in 1972 featured a bright and delightful composition, consisting of eight colorful squares, inclined to different widescreen with white sans-serif letters in each of them. The color palette of the emblem consisted of such shades as burgundy, green, yellow, and orange, reflecting the passion, energy, and the variety of ingredients the restaurant chain could offer to its customers. This badge stayed with the brand for ten years.

The redesign of 1972 brought a completely new style to the Taco Bell visual identity. The logo, introduced in that year and used by the brand for more than a decade, boasted a sleek monochrome inscription in all capitals of a custom typeface with elongated bold lines, diagonal cuts, and small yet sharp serifs colors which added progressiveness and elegance to the whole composition.

In 1985 the bell emblem appeared on the logo. It was executed in red, yellow, and green color palette and placed above the bold black lettering, written in a fancy custom typeface with elongated rails of the first letters of the wordmark and sharp diagonal cuts of the letter-lines. This version of the logo was used by the company for almost ten years along with the secondary version, created in 1992.

The secondary emblem was designed for Tao Bell in 1992 and featured a different color palette, which later became the official one. The enlarged pink bell was placed on a purple background, composed of a solid arched figure with several white lines on it. The wordmark, executed in the same typeface as on the primary version, was colored purple and placed in two levels, under the emblem.

In 2016 the Taxi a bell logo was redesigned again, and the color palette was simplified to purple, white, and black, where the whole bell is placed on a purple background, above the strict black nameplate uniform a bold yet neat sans-serif typeface with clean traditional contours.

When was the Taco Bell logo created?

The predecessor of the logo of Taco Bell we all know today was designed in 1992, and the current version is a result of the redesign by Lippincott Studios, which took place in 2016. As for the very first logo of the famous Mexican cuisine chain, it was introduced in 1962 and stayed active for almost ten years.

Where did the Taco Bell logo come from?

The logo of Taco Bell represents the name of the brand, which in its turn was named after Glen Bell, the founder of the company. So the enlarged purple and white bell we can see on the badge of the fast food chain stands not only for the brand but also honors the roots of the company, and the man, standing behind it.

On November 14, 2016, Taco Bell revealed a revamped version of its logo to coincide with the opening of its flagship restaurant in Las Vegas. Designed in-house with help from Lippincott (who designed the previous logo), this logo sees the bell symbol revised and changed to different shades of purple, with the wordmark in a new sans serif font.

From their Doritos Locos tacos to their Kit Kat quesadillas, Taco Bell has proven that it's a master of reinventing Tex-Mex staples in some, uh, interesting ways. Now the fast food chain is taking that acumen for reinvention and applying it to its logo.

The new look, a joint venture between Taco Bell's internal design group and creative consultancy Lippincott, will begin rolling out to stores and packaging shortly. If fans don't want to wait for the new logo to hit their local Taco Bell, they can book a ticket to Las Vegas, where the redesign is already adorning the exterior of the chain's 7,000th location that officially opened on the Strip on Monday.

Between the new logo and its spicy new 24-hour flagship, Taco Bell is hoping that it'll be able to energize the brand and bring in new customers. It remains to be seen if fans will find the new logo as fire as Taco Bell's hot sauce.

The Taco Bell logo design has developed over the years, undergoing five changes since its first take-off in 1962. The very first emblem featured a vibrant and delightful wordmark, made of eight colorful squares, and a blocky typeface. The letters were inclined to different widescreen in white sans-serif font. The color palette included some vibrant shades like green, orange, yellow, and burgundy, depicting the energy, passion, positivity, and the variety of food options that the restaurant chain offers to its customers. This logo stayed with Taco Bell for as long as ten years.

The completely revised logo design of 1972 gave a new visual identity to Taco Bell. It featured a sleek monochrome wordmark in capitals, in a custom typeface with drawn-out bold lines, oblique cuts, and small yet sharp serifs which added elegance and modernism to the whole design. The graphics vanished and only block letters in brown made the logo.

This time, the designers replaced the aggressive writing style with more streamlined and smoothened letters. The bell is featured against a red backdrop with two yellow horizontal lines at the bottom. This logo version was used by the company for around ten years along with its second version, designed in 1992.

A modified version of the previous emblem was designed and introduced in 1994. This time, the bell became wider and the color palette included brighter, more extreme shades of pink and purple. The white border of the bell separates it from the domed purple backdrop. The writing style was also changed and the capitalized lettering featured a bold sans-serif font with obliquely cut letter ends. Designed by the American design studio Lippincott, this emblem stayed intact for over twenty years.

Since the logo originally featured only text, the letters substituted the graphic images. Hence, the designers drew each character by hand, adorning them with thorns, extended sharp points, and long legs. The customized fonts were inspired by the Sary Soft, Heebo, Amaranth families.

The special effects in the logotypes like thorns and protruding legs were necessary to convey the spices used in Mexican dishes. The latest version of the Taco Bell logo uses the Gotham Bold typography. Although the present color palette typically consists of purple, white, and black, it also features green, red, yellow, orange, brown, pink, and white at various times.

Taco Bell was founded by Glen Bell, an entrepreneur who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California, in 1948. Bell watched long lines of customers at a Mexican restaurant called the Mitla Cafe, located across the street, which became famous among residents for its hard-shelled tacos. Bell attempted to reverse-engineer the recipe, and eventually the owners allowed him to see how the tacos were made. He took what he had learned and opened a new stand in 1951. The name underwent several changes, from Taco-Tia through El Taco, before settling on Taco Bell.[8]

Glen Bell opened the first Taco Bell in 1962 at 7112 Firestone Boulevard in Downey, California.[9][10] Currently there is a Taco Bell location across the street at 7127 Firestone Blvd, in Downey. The original location was a 400-square-foot (37 m2) building about the size of a two-car garage, and was built with Mission-style arches that covered a small walk-up window that served the original menu items: Tostadas, burritos, frijoles, chiliburgers, and tacos, all for 19 cents ($2 in 2022 dollars [11]). The first restaurant closed in 1986,[12] while the building was saved from demolition November 19, 2015, and was moved 45 miles (72 km) to the Taco Bell Corporate Office at 1 Glen Bell Way in Irvine and is currently stored intact on the corporate parking lot premises and known as "Taco Bell Numero Uno".[13][14]

Taco Bell began experimenting with fast-casual and urban concepts when it created U.S. Taco Co. and Urban Taproom in 2014 reflecting a market shift due to the popularity of Chipotle Mexican Grill. The menu consisted of tacos with American fillings, and did not sell the food sold in Taco Bell restaurants such as burritos. It was launched in Huntington Beach, California, in August 2014.[37] U.S. Taco Co. closed on September 15, 2015, so the company could focus on its new similar Taco Bell Cantina concept, which featured special menu items and served alcohol. It opened its first location a few days later in Chicago's Wicker Park neighborhood, followed by a location in San Francisco about a month later, located less than a block away from AT&T Park.[38] In 2016, Taco Bell launched the Taco Bell Cantina flagship store located on the Las Vegas strip.[39] The 24-hour restaurant serves alcohol, unique menu items, and features a DJ. It was announced in August 2017 that the store would begin hosting weddings.[40] Taco Bell Cantina currently has locations in San Francisco, Berkeley, Chicago (2 locations), Las Vegas, Austin, Fayetteville, Cincinnati, Cleveland, Atlanta, Newport Beach, San Diego, San Jose, Nashville, with plans to open soon in Somerville, Massachusetts.[41][42] In March 2020, Taco Bell announced that it would be converting 3 of its suburban stores into Cantinas this year as part of a test run.[43] 2351a5e196