Plastic is one of the key factors in creating unsustainability in this world. It causes significant harm to the environment in the form of air, water and land pollution. A large topic of product that is made in plastic is skin and beauty care which is bought by all kinds of people around the world regardless of age and gender. If these products were made in more sustainable materials it would begin to lessen the amount of pollution that plastic causes daily.
The finalized research is coming to the conclusion of creating an awareness campaign to promote the purchase of products that are sustainably conscious as well as include eco-friendly ingredients.
-Series of tags that would be put on beauty products within a store like Ulta to show what is sustainable package wise as well as what has eco-friendly ingredients.
-A brand advertisement to promote awareness of the changes and why they are necessary (poster design)
-Package redesign of Cetaphil
-A poster series that are informational as well as promoting the product at hand
-The physical packages themselves
-The packages mocked up in a way to show a counter display or store display