Outdoor Blanket Market size is estimated to be USD 1.2 Billion in 2024 and is expected to reach USD 2.5 Billion by 2033 at a CAGR of 8.9% from 2026 to 2033.
The outdoor blanket market in Malaysia is witnessing significant growth due to the increasing demand for versatile, durable, and comfortable outdoor gear. With rising outdoor activities, including camping, picnics, and beach trips, the need for high-quality outdoor blankets has surged. These blankets are designed to offer protection from harsh surfaces, temperature regulation, and enhanced comfort, making them a popular choice among consumers. As more people embrace outdoor recreation, the variety of outdoor blankets available in the market is expanding, catering to various customer preferences and requirements.
The Malaysian outdoor blanket market can be categorized into different types, each catering to specific needs. Popular types include waterproof outdoor blankets, which are highly favored for their ability to protect users from damp surfaces, and insulated blankets, which are sought after for warmth during cooler weather. Other types include compact and lightweight blankets designed for portability and ease of storage, as well as large, family-sized blankets for group activities. These variations allow consumers to choose the right blanket for different outdoor experiences.
Industries are also influencing the demand for outdoor blankets in Malaysia. The hospitality sector, for instance, requires high-quality outdoor blankets for resorts, hotels, and glamping sites to enhance guest experiences. These establishments are increasingly investing in premium outdoor blankets to ensure comfort for guests engaging in outdoor activities. Additionally, the outdoor recreation industry, including tour operators and adventure sports companies, relies on durable outdoor blankets for their customers. The growing interest in eco-tourism has also spurred demand for eco-friendly outdoor blankets, further diversifying the market.
Consumer preferences play a significant role in shaping the outdoor blanket market in Malaysia. Comfort, durability, and ease of maintenance are critical factors that influence purchasing decisions. Manufacturers are increasingly focusing on using advanced materials such as fleece, polyester, and recycled fabrics to meet the rising demand for eco-conscious and sustainable products. Furthermore, with the rapid growth of online shopping, consumers now have easy access to a wide variety of outdoor blankets, further driving market growth.
The outdoor blanket market continues to evolve, driven by both consumer preferences and industry requirements. As outdoor activities become more integrated into everyday life, the market is expected to continue growing, with innovations in design and materials leading the way.
Get an In-Depth Research Analysis of the Malaysia Outdoor Blanket Market Size And Forecast [2025-2032]
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Beckworth & Co.
Oceas Outdoors
Picnic Time
Inc.
YODO
Scuddles
PortableAnd
KingCamp
Mumu Sugar
Tirrinia
HEHUI
Amazon Basics
Generic
Mambe
Exclusivo Mezcla
CAMEL CROWN
Hiwoss
DII
Benevolence LA
Shengyuan Tourism Products Co.
Ltd
Jiangsu New Feeling Outdoors Manufacturing
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By 2030, Malaysia is expected to witness significant momentum in the market research industry, aligning with the global projection of surpassing $120 billion, driven by a compound annual growth rate (CAGR) of over 5.8% from 2023 to 2030. The industry in Malaysia is being reshaped by technological disruptions, particularly through the adoption of machine learning, artificial intelligence, and advanced data analytics. These technologies provide businesses with predictive analysis and real-time consumer insights, enabling smarter and more precise decision-making. As part of the broader Asia-Pacific region, Malaysia is positioned to contribute substantially to the over 35% revenue growth expected from this region. Additionally, the adoption of innovative techniques such as mobile surveys, social listening, and online panels is rapidly gaining ground in Malaysia, emphasizing speed, precision, and customization, and driving a new era of data-driven strategies across industries.
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Growing demand for below applications around the world has had a direct impact on the growth of the Malaysia Outdoor Blanket Market
Polyester
Fleece
Wool
Waterproof Materials
Cotton
Camping
Picnics
Beach Use
Sports Events
Outdoor Concerts
Single Size
Double Size
Family Size
Kiddie Size
Oversized
Insulated Blankets
Reversible Blankets
Compact & Lightweight
Machine Washable
Burnt Resistant
Online Retailers
Specialty Outdoor Stores
Department Stores
Supermarkets and Hypermarkets
Direct Sales
1. Singapore
Relationship: Strong economic ties; major trading partner.
Highlights: Advanced financial and logistics hub; shares deep cross-border business and travel links with Malaysia.
2. Indonesia
Relationship: Largest ASEAN economy; close cultural and linguistic ties.
Highlights: Major market for Malaysian exports; shared initiatives in palm oil, labor, and regional security.
3. Thailand
Relationship: Land-border neighbor with active cross-border trade.
Highlights: Strong tourism, agricultural, and automotive collaboration.
4. Brunei
Relationship: Close diplomatic and energy-sector ties.
Highlights: Joint ventures in oil & gas; similar Malay cultural heritage.
5. Philippines
Relationship: Regional partner in ASEAN; maritime neighbor.
Highlights: Collaborations in education, labor migration, and disaster relief.
6. Vietnam
Relationship: Growing trade and investment partner.
Highlights: Rising manufacturing hub; strong demand for Malaysian technology and services.
7. Cambodia, Laos, and Myanmar
Relationship: Developing ASEAN members with growing economic ties to Malaysia.
Highlights: Opportunities in construction, retail, and financial services.
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1. Introduction of the Malaysia Outdoor Blanket Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Malaysia Outdoor Blanket Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Malaysia Outdoor Blanket Market, By Type
6. Malaysia Outdoor Blanket Market, By Application
7. Malaysia Outdoor Blanket Market, By Geography
Asia-Pacific
China
Japan
Korea
India
Australia
Indonesia
Thailand
Philippines
Malaysia
Vietnam
8. Malaysia Outdoor Blanket Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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