Case Study
Case Study
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In my digital marketing career, i have the chance to work with a range of clients and industries. My case study showcase some of my favourite projects and the results I achieved.
Case Study
Google Ads 1
Case Study
Google Ads 1
Increase website's traffic and conversion rate.
Niche: Health
Niche: Health
Client target: Increase website's sales and traffic by developing and implementing digital marketing strategy that focus on paid advertising.
Client target: Increase website's sales and traffic by developing and implementing digital marketing strategy that focus on paid advertising.
Objective
Objective
Improve ads performance for better return on ads spend by 3X
Scale and increase revenue on google ads
Strategy
Strategy
Create targeted ads that appeal to their needs and interests; involve researching keywords and creating ad group with specific themes or products.
To optimize the campaign to achieve the best results, constantly monitor and analyze the ads performance and make adjustments as needed.
Retarget potential customers who have visited the website but have not yet made a purchase.
Results
Results
Generate total sales of RM455K and ads spend of RM141K within 8 months.
Achieved as low as RM36 per purchase on Google Ads.
Case Study
Google Ads 2
Case Study
Google Ads 2
Increase website's traffic and conversion rate.
Niche: Korban
Niche: Korban
A seasonal service focused on huge spending due to higher demands.
A seasonal service focused on huge spending due to higher demands.
Objective
Objective
Drive sales for both online and walk in customers.
To achieve higher sales than previous year.
Strategy
Strategy
Research market to identify targeted audience and top competitors.
Designed campaign plans to ensure effective spend due to the large budget allocated.
Focused more on buying intents keywords to obtain fast return within the short serve period.
Results
Results
10x sales increment compared to poor results obtained from previous company hired.
Total sales generated within one month is RM8.3M with total ads spend of RM356K.
Case Study
Google Ads 3
Case Study
Google Ads 3
To provide the lowest cost per leads.
Niche: Aesthetic
Niche: Aesthetic
A client came to try a new way of targeting audience by using Google Ads platform to increase revenue.
A client came to try a new way of targeting audience by using Google Ads platform to increase revenue.
Objective
Objective
To increase monthly sales by RM50K+.
To achieve cost per leads below RM10
Strategy
Strategy
Using relevant keywords, targeted specific demographic, locations and interests.
Write a clear ads copy to explain the benefits of services and encourages people to take action.
Offering incentives such as discounts, free consultations to encourage people to take the desired action.
Results
Results
Consistently generate sales up to RM80K per month.
On google advertising, cost per leads is RM8.
Case Study
Google Ads 4
Case Study
Google Ads 4
To provide leads required by sales man per month
Niche: Agency
Niche: Agency
Company's internal project to increase new customer per months.
Company's internal project to increase new customer per months.
Objective
Objective
Generate 66 leads through google advertising per month
To get 33% qualified leads per month
Strategy
Strategy
Using a form with conditions rules to filter qualified and unqualified leads.
Attract prospect to book a free consultation and up sell in consultation session with company services.
Using generic keywords to increase leads.
Results
Results
Constantly provide 33% qualified leads per month
On google advertising, cost per leads is RM26.
Case Study
Google Ads 5
Case Study
Google Ads 5
To provide leads required by sales man per month
Niche: Property (belum final)
Niche: Property (belum final)
To helps client sell their property by provide them quality leads per month
To helps client sell their property by provide them quality leads per month
Objective
Objective
To supply quality leads that has a right intent to client
Help client finish selling their unit before 2025
Strategy
Strategy
Running demand gen campaign with various targeting like festive, direct interest and keywords targeting. Content also will be align with targeting direction like merdeka poster and so on
Running SEM campaign with diff structure and strategy, like campaign that focus on generic keywords, campaign that focus on location keywords and also branded campaign
Doing experiment campaign for SEM to try include search partner network to boost more leads.
Results
Results
Client manage achieve their target unit selling per year
Cost per leads in oder KPI for consistent every month
Case Study
Google Ads 6
Case Study
Google Ads 6
To provide leads required by sales man per month
Niche: Property (belum final)
Niche: Property (belum final)
To helps client sell their property by provide them quality leads per month
To helps client sell their property by provide them quality leads per month
Objective
Objective
To supply quality leads that has a right intent to client
Help client finish selling their unit before 2025
Strategy
Strategy
Running demand gen campaign with various targeting like festive, direct interest and keywords targeting. Content also will be align with targeting direction like merdeka poster and so on
Running SEM campaign with diff structure and strategy, like campaign that focus on generic keywords, campaign that focus on location keywords and also branded campaign
Doing experiment campaign for SEM to try include search partner network to boost more leads.
Results
Results
Client manage achieve their target unit selling per year
Cost per leads in oder KPI for consistent every month
Case Study
Facebook Ads 1
Case Study
Facebook Ads 1
To provide the lowest cost per leads.
Niche: Webinar
Niche: Webinar
Company's internal project for education department; conducting a webinar, e-course video and personal coaching specialized in digital marketing.
Company's internal project for education department; conducting a webinar, e-course video and personal coaching specialized in digital marketing.
Objective
Objective
To achieve cost per leads below RM20 per month.
Attract 100 students per month to join the free webinar conducted.
Strategy
Strategy
Paid advertising: We ran targeted ads on through facebook advertising.
Webinar: We conducted a monthly webinar to attract our prospect and up sell in webinar session with certain topics in digital marketing.
Results
Results
Constantly succussed to up sell during the free webinar held.
RM 16 cost per lead on Facebook ads.
Case Study
Facebook Ads 2
Case Study
Facebook Ads 2
Increase website's traffic and conversion rate.
Niche: Product Digital (belum final)
Niche: Product Digital (belum final)
Client target: Increase website's sales and traffic by developing and implementing digital marketing strategy that focus on paid advertising.
Client target: Increase website's sales and traffic by developing and implementing digital marketing strategy that focus on paid advertising.
Objective
Objective
Improve ads performance for better return on ads spend by 2X
Scale and increase revenue on facebook ads
Strategy
Strategy
Create targeted ads that appeal to their needs and interests; involve researching keywords and creating ad group with specific themes or products.
To optimize the campaign to achieve the best results, constantly monitor and analyze the ads performance and make adjustments as needed.
Retarget potential customers who have visited the website but have not yet made a purchase.
Results
Results
Generate total sales of RM369K and ads spend of RM166K within 11 months.
Achieved as low as RM59 per purchase on Facebook Ads.
Case Study
Facebook Ads 3
Case Study
Facebook Ads 3
Supply quality lead gens leads to client close sales
Niche: Property (belum final)
Niche: Property (belum final)
Help client to achieve their target unit per year with target cost per leads that they set
Help client to achieve their target unit per year with target cost per leads that they set
Objective
Objective
Supply quality and high intent leads to client
Manageable to supply leads below than RM60 cost per leads
Strategy
Strategy
Tested various targeting interest, demographic, location, customer avatar and others to try find the tune and showing our ads at right audience only
Keep changing our content every month to avoid creative fatigue issue and refresh the audience
Tested various content direction to find the best angle to tackle our audience
Results
Results
70% quality leads reported by client
Achieved as low as RM41 per leads
Case Study
Facebook Ads 4
Case Study
Facebook Ads 4
increase client ecommerce sales
Niche: Fitness & Wellness Shopee CPAS (belum final)
Niche: Fitness & Wellness Shopee CPAS (belum final)
Increase client sales by priorites customer journey and experience
Increase client sales by priorites customer journey and experience
Strategy
Strategy
Tested various targeting interest, demographic, location, customer avatar and others to try find the tune and showing our ads at right audience only
Created product catalog themed by price lower to higher to use in retargeting as down sell and down sell
Retargeting back people who those engage and show high interest but didn't not purchase
Results
Results
Maintain ROAS upper 10x every month
Case Study
Facebook Ads 5
Case Study
Facebook Ads 5
increase client ecommerce sales
Niche: Fitness & Wellness Lazada CPAS (belum final)
Niche: Fitness & Wellness Lazada CPAS (belum final)
Increase client sales by priorites customer journey and experience
Increase client sales by priorites customer journey and experience
Strategy
Strategy
Tested various targeting interest, demographic, location, customer avatar and others to try find the tune and showing our ads at right audience only
Created product catalog themed by price lower to higher to use in retargeting as down sell and down sell
Retargeting back people who those engage and show high interest but didn't not purchase
Results
Results
Maintain ROAS upper 10x every month
Case Study
Facebook Ads 6
Case Study
Facebook Ads 6
Supply quality lead gens leads to client close sales
Niche: Property (belum final)
Niche: Property (belum final)
Help client to achieve their target unit per year with target cost per leads that they set
Help client to achieve their target unit per year with target cost per leads that they set
Objective
Objective
Supply quality and high intent leads to client
Manageable to supply leads below than RM60 cost per leads
Strategy
Strategy
Tested various targeting interest, demographic, location, customer avatar and others to try find the tune and showing our ads at right audience only
Keep changing our content every month to avoid creative fatigue issue and refresh the audience
Tested various content direction to find the best angle to tackle our audience
Results
Results
70% quality leads reported by client
Achieved as low as RM44 per leads
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