Product Narratives

Product Strategist | I create brand stories using human-centred design thinking and somatic wisdom to understand the emotional wellbeing manifested through behavioural needs, synthesizing these insights into product and brand perception re-scripting to amplify authenticity, soul purpose, and the enrichment of lives.

Word Nerds App
Product Lead & Founder
A Neurodivergent-Friendly Vocabulary App | I built this for myself—and for every reader who's ever lost a beautiful word.

As an avid reader with a neurodivergent mind, I kept hitting the same wall: discover a new word → reach for my phone → lose my place, my focus, and eventually, the word itself.

So I built a browser-based MVP that does three things:

1.Captures new words in seconds with camera-based scanning, and typing

2. Organizes them by the book I'm reading
Saves everything in one place—no login, no friction

3. Designed with dyslexia-friendly fonts, N.D-conscious interfaces, and a warm AI personality that makes definitions actually stick.

Roam X
Product & UX Strategy Intern
Ai Food Discovery App. [Download iOS App ]

LinIQ: Mental Health Platform
Co-Product Manager
This was a collaborative mock project completed as part of a product management program.
My role focused across research, prototyping, and user definition. [Link ↑]

DriveHER Transportation
Jr. Brand Strategist, Digital Designer, UX [Link ↑]
A safe(r) ride-share alternative for women & femmes with women
identifying drivers. Launched in Toronto, Ontario Canada, March 2018.

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