Broiler Farming Market was valued at USD 220 Billion in 2022 and is projected to reach USD 300 Billion by 2030, growing at a CAGR of 4.5% from 2024 to 2030.
Broiler farming is a crucial segment of the global poultry industry, with the primary goal of raising chickens for meat production. The market for broiler farming is categorized by various applications, including retail, catering services, processing food plants, and other smaller segments that contribute to the overall demand. This classification helps identify the consumer preferences and demand drivers in different industries. In this report, we will discuss each application segment, focusing on its specific characteristics and the key dynamics influencing the growth of the market.
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The retail sector is one of the primary applications driving the broiler farming market. With an increasing demand for fresh and processed chicken products, retailers, including supermarkets, hypermarkets, and online grocery platforms, play a vital role in the distribution of broiler products. Consumer preference for affordable, high-quality meat options, along with the growing trend of health-conscious eating, has significantly boosted the retail segment. Furthermore, the expanding presence of global retail chains and their focus on offering a wide variety of poultry products contributes to the overall growth in this subsegment.
The retail market for broiler farming has also benefited from the rise in urbanization and changes in consumer behavior. As more people in metropolitan areas adopt fast-paced lifestyles, the demand for convenient, ready-to-cook chicken products such as pre-marinated or pre-cooked meals has surged. Retailers have responded by enhancing their product offerings to cater to diverse consumer preferences, ensuring continued growth in the broiler farming market. The growing influence of e-commerce platforms has further enabled easier access to poultry products, making them more accessible to a broader audience.
The catering services sector is another significant application driving the broiler farming market. Catering services serve a wide range of customers, including businesses, schools, hospitals, and event venues, requiring large quantities of chicken products to meet high-volume demand. This market is primarily driven by the growing foodservice industry, which includes hotels, restaurants, and food delivery services. The demand for chicken in catering services is propelled by its versatility and affordability, making it a staple in many global cuisines, from fast food to gourmet meals.
Catering services have increasingly leaned toward high-quality and sustainably sourced chicken as consumers become more conscious of their food choices. The rising popularity of chicken as a lean, protein-rich alternative to red meat has led to increased demand in catering. Furthermore, catering businesses are adapting to customer preferences for healthier and more organic food options, providing opportunities for growth in premium chicken product offerings. This shift toward healthier eating habits in catering services drives the broader growth in broiler farming and highlights its role in the global food industry.
Processing food plants are one of the largest applications within the broiler farming market. These facilities are responsible for converting raw poultry into processed products, such as frozen chicken, sausages, nuggets, and other value-added products. The global demand for processed chicken products has witnessed significant growth due to convenience and ease of preparation, especially among busy consumers. The rise in working professionals, along with the increasing preference for ready-to-eat food, has fueled the demand for processed broiler products, making processing food plants a critical part of the poultry supply chain.
In addition to traditional processed products, there is a growing focus on creating healthier, innovative options in food processing, such as low-fat or low-sodium products, organic chicken, and products free from hormones or antibiotics. This shift toward more health-conscious options is driving the demand for premium broiler products. The processing food plant sector is also benefiting from technological advancements in production techniques, which improve efficiency and reduce costs. As a result, the expansion of these facilities plays a vital role in meeting the increasing demand for processed chicken products globally.
The "Others" subsegment in the broiler farming market encompasses smaller but significant applications that contribute to the overall market dynamics. These include industries such as pet food manufacturing, poultry feed production, and pharmaceuticals, where broiler products are utilized in various capacities. In pet food manufacturing, for instance, chicken is a key ingredient in premium pet foods due to its high protein content. Similarly, broiler by-products, such as feathers and bones, are used in the production of poultry feed and other products, contributing to the sustainability of broiler farming operations.
As the market continues to evolve, new applications and innovations may arise, contributing further to the growth of the broiler farming industry. This may include the use of poultry in biotechnological applications or the development of more sustainable production methods, driven by consumer preferences for eco-friendly and ethically sourced products. While the "Others" category is relatively small compared to the major segments, its role in broadening the market scope cannot be underestimated, providing valuable opportunities for diversification and growth in the industry.
Several key trends are influencing the broiler farming market, shaping its future growth trajectory. One of the most prominent trends is the increasing demand for processed and convenience poultry products. With busy lifestyles and an ever-growing focus on convenience, consumers are opting for ready-to-eat or easy-to-cook chicken products, prompting food manufacturers and retailers to innovate and expand their offerings. This trend is expected to continue as more consumers seek out time-saving options without compromising on quality or taste.
Another trend driving the market is the growing preference for organic and antibiotic-free chicken. As health-conscious consumers become more aware of the potential risks associated with conventional poultry farming practices, there is a significant shift toward organic, hormone-free, and antibiotic-free chicken products. This has led to a rise in demand for sustainably produced broiler products, providing opportunities for farmers and companies to differentiate themselves in a competitive market. Additionally, advancements in farming practices, such as automated poultry farming systems and improved feed formulations, are helping to enhance productivity and sustainability, further fueling the growth of the industry.
As the broiler farming market continues to grow, several opportunities for expansion and innovation emerge. One such opportunity lies in the rising demand for healthier, premium poultry products. As consumers become more health-conscious, there is an increasing interest in organic, free-range, and antibiotic-free chicken, which presents an opportunity for farmers and processors to cater to this growing market segment. By focusing on high-quality, ethically sourced chicken, businesses can tap into the premium market and differentiate their products.
Moreover, the expanding e-commerce sector offers a significant opportunity for broiler farmers and retailers. Online grocery shopping has gained immense popularity, especially in urban areas, and this trend is expected to continue. By leveraging digital platforms, businesses can reach a broader consumer base and offer a more convenient shopping experience. Additionally, innovations in packaging, such as eco-friendly and convenient packaging solutions, can enhance product appeal, contributing to the growth of the broiler farming market.
What is the current market size of the broiler farming industry?
The broiler farming market is experiencing steady growth, driven by increasing consumer demand for chicken products worldwide.
How does the retail sector impact the broiler farming market?
The retail sector plays a crucial role by providing direct access to poultry products, meeting the demands of health-conscious consumers seeking convenience.
What are the benefits of organic broiler products?
Organic broiler products are free from antibiotics and hormones, catering to the growing demand for healthier, sustainably sourced chicken options.
What factors contribute to the growth of broiler farming in the catering services sector?
The catering services sector is expanding due to increased demand for chicken in restaurants, schools, hospitals, and event venues, driven by its versatility and affordability.
How does technological innovation impact broiler farming?
Technological advancements in poultry farming, such as automation and improved feed formulations, enhance productivity, efficiency, and sustainability in the industry.
What is the demand for processed chicken products in food processing plants?
The demand for processed chicken products is high due to the convenience factor and the rise of ready-to-eat meals among consumers.
How does urbanization affect the broiler farming market?
Urbanization drives higher demand for convenient and ready-to-cook chicken products, particularly in metropolitan areas with busy lifestyles.
What are the challenges in broiler farming?
Challenges include rising production costs, disease management, and environmental concerns related to sustainability and animal welfare practices.
How is consumer behavior changing in the broiler farming market?
Consumers are increasingly seeking healthier, organic, and ethically sourced chicken products, driving innovation and growth in the industry.
What role does e-commerce play in the broiler farming market?
E-commerce platforms have expanded the reach of poultry products, offering convenience to consumers and increasing sales in the retail segment.
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JBS
Tyson Foods
Inc.
Cargill
BRF S.A.
Sanderson Farms Inc.
Wens Foodstuff Group
Perdue Farms Inc.
Industrias Bachoco
LDC
Plukon Food Group B.V.
Wayne Farm
New Hope Liuhe
MHP
PHW-Gruppe
Mountaire Farms
Lihua Animal Husbandry
Sunner Development
Indian Broiler Group
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Broiler Farming Market
Retail
Catering Services
Processing Food Plants
Others
Based on Types the Market is categorized into Below types that held the largest Broiler Farming market share In 2023.
Fresh & Frozen
Processed
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
1. Introduction of the Global Broiler Farming Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Broiler Farming Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Broiler Farming Market, By Type
6. Global Broiler Farming Market, By Application
7. Global Broiler Farming Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Broiler Farming Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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